3. SHE
• Graduated from Park
University in 2004
• Earned her B.S. in Computer
Science
• Phi Theta Kappa Society
Member
• Served as a liaison for the El
Paso Mental Health and
Mental Retardation Hospital
• Made a lot of friends then
she moved to Atlanta in
2005…
4. Upon arriving…
She was fascinated by the strong business climate of Atlanta and was recruited by
MundoHispanico, Atlanta’s largest Hispanic Newspaper, to lead their marketing
department as their new Marketing Director and she later moved on to the
Atlanta Silverbacks and most recently Salem Media
She found that was a perfect place for her natural ability to market and became
familiar with the media practices, observe consumer behavior and enhance
persuasion skills
Soon after she became very involved in the community
She now volunteers for the Georgia Association for Latino Elected Officials, The
Latin American Association, The Georgia Institute of Leadership, The Cumming Life
Center , The Mexican American Business Chamber, The Hispanic Chamber of
Commerce and her church.
5. As Marketing is being challenged by
Media Clutter
Market Fragmentation
Technology Innovation
Touch-points Interaction
Then it means
EVERYONE within a company is,
could and should be a
Marketer.
6. She concluded that…
4P 4C 4E
Consumer Experience
Product
Cost Exchange
Price
Convenience Everyplace
Place
Communication Evangelist
Promotion
the marketing universe has a gradual integration process in mind and practice.
7. That is why
She is an ideal candidate for any multicultural
marketing and public relations position.
Her
strong social skills, computer literacy and research skills
substantial knowledge about International business
cultural sensitivity experience
bilingual language skills
Will definitely add an different perspective to any organization
8. Thanks for Your Precious Time!
By: Claudia Utajara
claudiautajara@yahoo.com
