This presentation was originally presented at AAJ in July 2009 by Cindy Speaker. It talks about new medai and social media for attorneys and other professionals.

1. your EVALUATING Current Marketing Plan and Taking Action to Change With The Times By CINDY SPEAKER President, Speaker Media and Marketing

2. “…according to plan…” Scene from The Dark Knight – Property of Warner Bros.

3. SHIFTING your FOCUS

4. TRADITIONAL …looking back:

5. TRANSITIONAL OUTBOUND vs. INBOUND …looking ahead:

6. Key Components forYour New Media Marketing Plan Creating Content Distributing Content The Internet – Blogs, Search Engine Optimization (SEO) and Pay Per Click (PPC) Social Media Online Video and Internet TV Podcasting and Membership Sites Cultivating Relationships Content Rich Communications – Consistently Delivered Client Advisory Panels Speaking Engagements – Educating Firm Culture and Customer Service Low-Cost Marketing Resources

7. Creating CONTENT

8. Creating Content The Importance of Constant Content Creation CASE STUDY: Attorney David D. Daggett Of Lewis & Daggett In Winston-Salem, North Carolina

9. Creating Content Free Tools and Resources

10. Creating Content Technology

11. Distributing CONTENT

12. Distributing Content The Internet – Blogs, SEO and PPC

13. Distributing Content Social Media

14. Distributing Content Online Video and Internet TV

15. Distributing Content Podcasting and Membership Sites

16. Cultivating RELATIONSHIPS

17. Cultivating Relationships Content Rich Communications – Consistently Delivered

18. Cultivating Relationships Client Advisory Panels

19. Cultivating Relationships Speaking Engagements - Educating

20. Cultivating Relationships Firm Culture and Customer Service

21. Low-cost MARKETING RESOURCES

22. Low-cost Marketing Resources www.Wordpress.com Free blog site

23. Low-cost Marketing Resources www.TheFlip.com Flip video camcorder

24. Low-cost Marketing Resources www.Kall8.com Managing and recording 800 numbers

25. Low-cost Marketing Resources https://adwords.google.com/select/KeywordToolExternal Google adwords keyword tool

26. Low-cost Marketing Resources www.Skype.com Communicate over the web for free. You can record professionally through this interface with http://www.pamela.biz/

27. Low-cost Marketing Resources www.BuySellAds.com Good source for placing ads on websites at a reasonable cost

28. Low-cost Marketing Resources www.AdsOfTheWorld.com You can do a keyword search and view ads from all over the world relevant to that keyword

29. Low-cost Marketing Resources www.Filtrbox.com Monitors millions of conversations so that you can be updated relevant to a key phrase

30. Low-cost Marketing Resources www.HelpAReporter.com Free service where you will receive PR leads with media contact information relevant to areas of specialty or expertise

31. Low-cost Marketing Resources www.HassleMe.co.uk This will remind you as often as you like of important things that you must get done

32. Low-cost Marketing Resources www.MindMeister.com A free mind-mapping program. If you are a list maker, you will love mind mapping.

33. Low-cost Marketing Resources www.Aweber.com Great email marketing program

34. Low-cost Marketing Resources www.SurveyMonkey.com Online survey program

35. Low-cost Marketing Resources www.eLance.com Outsourcing

36. Low-cost Marketing Resources www.99designs.com A great place to have graphic design work done for you

37. Low-cost Marketing Resources www.Guru.com Outsourcing

38. Low-cost Marketing Resources www.BHPhotoVideo.com Good resource for quality video equipment

39. Low-cost Marketing Resources www.Facebook.com

40. Low-cost Marketing Resources www.Twitter.com

41. Low-cost Marketing Resources www.Youtube.com

42. Low-cost Marketing Resources www.LinkedIn.com

43. Taking ACTION

44. Taking ACTION www.Zappos.com Looking at the Zappos Firm Culture

45. Taking ACTION STAND OUT GET NOTICED GET CHOSEN

46. Follow-Up To view this presentation online, visit: www.cindyspeaker.com/AAJ CINDY SPEAKER President Speaker Media and Marketing 1418 Old West Chester Pike West Chester, PA 19382 610-692-3217 T 610-692-0408 F 484-354-4533 C cindy@cindyspeaker.com www.cindyspeaker.com Author of Power Marketing for Attorneys