2. Target Audience

3. If you aim at nothing, you will hit it every time. -Zig Ziglar

4. Focus Focus Focus Focus Focus

5. Design Decisions

7. Demographics

8. Demographics AGE

9. Demographics INCOME

10. Demographics ETHNICITY

11. Demographics FAMILY

12. Demographics EDUCATION

13. Demographics OCCUPATION

14. Demographics GENDER

15. Geography

16. Geography REGION

17. Geography CLIMATE

18. Behaviors

19. Behaviors BRAND LOYALTY

20. Behaviors VALUE ON QUALITY

22. Examples

30. Theme

31. Composition

32. Components

33. Tools

35. Examples