The document discusses reasons for choosing different websites based on navigation, images, animations, graphics, colors, content, and conciseness. Some key points mentioned are that a good website has easy navigation, interesting pictures that are easy to look at, moderate animations and graphics, colors that are not too many and easy to read, always updated and interesting content, and is concise without too many words. A bad website mentioned is one that is difficult to navigate, hard to look at images, has too many animations and links, colors and graphics that do not match, too much content and links, and is too wordy with uninteresting topics.