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How to start a fashion business


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This power point presentation is about how can help you start and build a creative arts business by providing you with up to date BUSINESS INFORMATION, online TRAINING sessions, and a self guide BOOK called CREATIVE PERSONS BEST FRIEND.

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How to start a fashion business

  1. 1. Melbourne Area | Australia
  2. 2. <ul><li>FashionMentorOnline was born out of a commitment and desire to support and encourage creative entrepreneurs </li></ul>
  3. 3. FashionMentorOnline provides: <ul><li>business related information </li></ul><ul><li>online training </li></ul><ul><li>a book </li></ul>
  4. 4. business related information: <ul><li>useful and up-to-date business related information, focusing on business in general and the creative arts industry in particular. Our goal is to keep abreast of all the latest management and business trends </li></ul>
  5. 5. online training sessions: <ul><li>online training sessions relative to the current business climate and the creative arts industry trends and as per request by our current clients </li></ul>
  6. 6. book: <ul><li>A book called CREATIVE PERSONS BEST FRIEND, a do-it-yourself guide that takes creative entrepreneurs on the shortest path from IDEAS to SALES. This guide provides easy-to-follow steps that walk you through the process of transforming your creative concept into a functioning business with products ready to sell </li></ul>
  7. 7. about cheryl <ul><li>Cheryl Widlend has been in the Creative Arts Industry for 25+ years. She has worked as a designer, teacher and retailer and understands what is takes to get a product designed, produced and sold in a highly competitive market. </li></ul>
  8. 8. about cheryl <ul><li>She knows from personal experience that being creative is just not enough. One has to develop good business skills and knowledge to sustain and grow a successful creative arts business. </li></ul>
  9. 9. <ul><li>Cheryl focuses on the latest developments in management and business trends, by working directly with creative entrepreneurs in categories such as: </li></ul><ul><li>advertising and marketing </li></ul><ul><li>costing and pricing products </li></ul><ul><li>business plans and time management </li></ul><ul><li>...and most importantly how NOT to go out of business! </li></ul>
  10. 10. <ul><li>Cheryl’s purpose is to inspire creative entrepreneurs to become prosperity entrepreneurs by: </li></ul><ul><li>finding their purpose </li></ul><ul><li>raising their awareness </li></ul><ul><li>achieving financial freedom </li></ul>
  11. 11. client testimonial <ul><li>  </li></ul><ul><li>“ Cheryl has solid textile and fashion industry knowledge. She develops productive working relationships with customers and has the listening skills that make a great person. Cheryl has a good deal of enthusiasm, business savvy and initiative to find opportunities and responsibly carry them out. Her self-motivation is enviable and without doubt she’s a great leader and a great support to any business.” June 24, 2010   </li></ul><ul><li>Top qualities: Personable, Expert, High Integrity </li></ul><ul><li> Jaye Thomas , hired Cheryl as a Consultant in 2009 </li></ul>
  12. 12. client testimonial <ul><li>“ Cheryl is a motivated and industrious self-starter who works well under pressure and pays specific attention to detail. Her ability to work with people from all walks of life is proven and she always endeavours to maintain a high standard of customer satisfaction. Her organizational and administration skills are of a very high calibre. I feel that she is able to adapt to situations quickly and would be able to become competent in these tasks in a short space of time, because of her friendly and outgoing nature.” June 20, 2010                                                                               Karen Williams Massage is Health was with another company when working with Cheryl at Fashion Industry Process & Technology Consulting </li></ul>
  13. 13. client testimonial <ul><li>“ Cheryl is a smart Businesswoman with a brilliant eye for fashion, purchasing, styling and merchandising. I chose to work with her while she owned CMW Boutique as I had confidence that every client I took there would not only be thrilled with the immediate service but as a testimony to that, many of them returned a number of times. I have continued working with her as she has moved to other designers.” March 31, 2009             </li></ul><ul><li>Anne Noonan , Owner, Usana - was with another company when working with Cheryl at Cmw Boutique </li></ul>
  14. 14. Portfolio Cheryl Widlend | 1994 -2011
  15. 15. Fashion show -1994
  16. 16. Fashion show -1994
  17. 17. 1998 <ul><li>fashion award finalist </li></ul>
  18. 18. Swing tag & sew in label -2004
  19. 19. Cmw Boutique 2004 - 2009 please excuse the quality of the photos
  20. 20. The Art of Fashion 2005 - 2009 please excuse the quality of the photos
  21. 21. Business card - 2006
  22. 22. Art - 2006
  23. 23. Promotion material - 2008
  24. 24. Art -2009
  25. 25. Shearer jeans pattern -2010
  26. 26. Pattern – June 2010
  27. 27. Illustrator Artwork -2010
  28. 28. contact details <ul><li>[email_address] (preferred email) </li></ul><ul><li>[email_address] </li></ul><ul><li>   </li></ul><ul><li>twitter: @widlend </li></ul><ul><li>facebook: fashion favourites </li></ul><ul><li>website: </li></ul>