#mstconf17

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#snowroads
Snow Roads Scenic Route
#snowroads

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Scottish Scenic Routes Project 2013-
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Lessons Learnt from Norway
• Start with a great route
• It needs more than signs & maps –
develop a reason to visit & slow down
• Be bold and ‘fun’ in developing new view
points and stopping places
• Develop new talent

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‘More than a piece of tarmac it’s like a line
in the landscape – just amazing,’

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‘Snow Roads’
‘Cock Bridge to
Tomintoul’
‘The highest
public road in
Britain’

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‘Test piece’ for classic cars,
motorcycles, bikes

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Three
enhanced
viewpoints
linking
communities,
businesses
and existing
attractions on
an outstanding
route through
eastern
Cairngorms

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Three National Competitions
Open to newly qualified architects
& landscape architects

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‘Corgarff’

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Glenshee – south of Devil’s
Elbow

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Glenshee – south of Devil’s
Elbow

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Tomintoul

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Others are promoting & signing
routes

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SE Destination
Development Fund
• Develop Snow Roads as must do
scenic route
• Create an authentic visitor experience
• Develop better understanding of markets
• Provide businesses with the tools to bring
this world class destination to life

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#snowroads