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Bonsoir Méthodes avancées de référencement naturel         02/02/2012 – Chambéry             Chambé Carnet
SEO       =trafic qualifié       =      €€€
3 types de trafic• 1) le visiteur qui sait ce qu’il veut et où le  trouver   – Ne vous pénalisez pas tout seul   – Attenti...
3 types de trafic• 2) le visiteur qui sait ce qu’il veut mais pas où  le trouver  – Il nous intéresse !  – Ex : caméra sur...
Trafic
Trafic ?
3 types de trafic• 3) le visiteur qui ne sait pas ce qu’il veut
1 lien = 1 vote
Référenceur
-- Trust site / trust page-Extension du site                                                        -Cohérence requête-- L...
Gagner du temps• Textes à trou :  – Paintball dans le [région]  – Paintball à [ville]• Content spinning  – {Bonjour|Salut|...
Double effet kiss cool• Texte à trou + spin =      • Chambéry, le saint-genix      • Grenoble, le gratin dauphinois      •...
Exemple spin à trous• [exemple non disponible en ligne]
Tirage 1• Vous voulez trouver des informations sur les  pompes à chaleur pour votre maison individuelle  de Chambéry? Les ...
Tirage 2• Vous voulez faire poser une pompe à chaleur  dans votre maison individuelle de Grenoble? Les  pompes à chaleur o...
Où trouver des liens ?• Méthodes basiques :  –   Communiqués de presse  –   Annuaires  –   Echanges de liens  –   Forums• ...
Scraping ?
Eréputation• Quand tout a été essayé, le dernier recours  reste le nettoyage.• Positionner des sites positifs sur les prem...
Eréputation• Comment nettoyer ?  – Recours juridiques  – Recours techniques  – Yeux pour œil, mâchoire pour dent  – Utilis...
Et la morale ?• « Don’t be evil »• La question n’est pas « est-ce que c’est mal ? »  mais plutôt « qu’est-ce que je risque...
Conclusion• Gardez un site propre• Arrêtez de raisonner « onsite » seulement• Soyez créatif• Cherchez pour trouver des res...
[Chambé-Carnet] Méthodes avancées de référencement naturel
[Chambé-Carnet] Méthodes avancées de référencement naturel
[Chambé-Carnet] Méthodes avancées de référencement naturel
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[Chambé-Carnet] Méthodes avancées de référencement naturel

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Conférence de Kévin Richard lors du "Je dis Web" du 02/02/2012 à Chambéry sur les méthodes avancées de référencement naturel

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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[Chambé-Carnet] Méthodes avancées de référencement naturel

  1. 1. Bonsoir Méthodes avancées de référencement naturel 02/02/2012 – Chambéry Chambé Carnet
  2. 2. SEO =trafic qualifié = €€€
  3. 3. 3 types de trafic• 1) le visiteur qui sait ce qu’il veut et où le trouver – Ne vous pénalisez pas tout seul – Attention au typosquatting
  4. 4. 3 types de trafic• 2) le visiteur qui sait ce qu’il veut mais pas où le trouver – Il nous intéresse ! – Ex : caméra surveillance, produit bio, chaussures pas cher, etc – Similarité avec le petit commerce (3 facteurs)• Search = meilleur moment pour balancer une pub à quelqu’un : c’est vous qui demandez.
  5. 5. Trafic
  6. 6. Trafic ?
  7. 7. 3 types de trafic• 3) le visiteur qui ne sait pas ce qu’il veut
  8. 8. 1 lien = 1 vote
  9. 9. Référenceur
  10. 10. -- Trust site / trust page-Extension du site -Cohérence requête-- Liens entrants Ancre - Diversité-Liens sortants sur la page - Ancres « mortes »-- Ancienneté Trust PR - Diversité -PR home/PR page-- valeur Nombre Backlinks« atomique » si page d’hôtesindexée-- diversité IP/ndd/sd Contexte -Thématique du site -- Thématique de la page + coût ? -- title + Temps -- contexte sémantique avant/après le lien - « Link Growth Treshold »
  11. 11. Gagner du temps• Textes à trou : – Paintball dans le [région] – Paintball à [ville]• Content spinning – {Bonjour|Salut|Hello} {comment|} ça va ? • Bonjour ça va ? • Hello comment ça va ? • Salut ça va ? • etc
  12. 12. Double effet kiss cool• Texte à trou + spin = • Chambéry, le saint-genix • Grenoble, le gratin dauphinois • Tokyo, les sushis – {J’habite à|Je réside à|Je vis dans la ville de} [ville], et {mon plat {préféré|de prédilection|favori}|ma nourriture {préférée|de prédilection|favorite}} c’est [manger]. • J’habite à Chambéry et mon plat préféré c’est le saint-genix • Je réside à Grenoble et mon plat de prédilection, c’est le gratin dauphinois • Je vis dans la ville de Tokyo, et ma nourriture favorite c’est les sushis
  13. 13. Exemple spin à trous• [exemple non disponible en ligne]
  14. 14. Tirage 1• Vous voulez trouver des informations sur les pompes à chaleur pour votre maison individuelle de Chambéry? Les pompes à chaleur ont un mode de fonctionnement dédié. Le chauffage de votre maison individuelle se trouvant à Chambéry peut être assuré par une pompe à chaleur dont cest le rôle. Les deux procédés que ces pompes mettent en œuvre pour chauffer la maison sont le réchauffement direct de lair et le réchauffement de leau des radiateurs, des sols et des parois chauffantes.
  15. 15. Tirage 2• Vous voulez faire poser une pompe à chaleur dans votre maison individuelle de Grenoble? Les pompes à chaleur ont un mode de fonctionnement typique. Les pompes à chaleur classiques, comme leur nom le suggère, servent à apporter de la chaleur dans votre maison individuelle de Grenoble. Les deux techniques que ces pompes mettent en œuvre pour chauffer la maison sont le chauffage direct de lair et le réchauffement de leau des radiateurs, des sols et des murs chauffants.
  16. 16. Où trouver des liens ?• Méthodes basiques : – Communiqués de presse – Annuaires – Echanges de liens – Forums• Automatisons ! – Annuaires : seohackers.org – Communiqués de presse : imacros – Echanges de liens : scrap + recherche – Forums : xrumer, sick submitter, manuel
  17. 17. Scraping ?
  18. 18. Eréputation• Quand tout a été essayé, le dernier recours reste le nettoyage.• Positionner des sites positifs sur les premières pages : on ne « shoote » pas le négatif, on le planque sous le tapis• Marché gigantesque car : – Pas de ROI facilement quantifiable – Paranoïa, touche la considération de la personne – Le web reste MALGRE TOUT un far-west
  19. 19. Eréputation• Comment nettoyer ? – Recours juridiques – Recours techniques – Yeux pour œil, mâchoire pour dent – Utiliser le Digital Millennium Copyright Act intelligemment (procédure abusive => 15k€)
  20. 20. Et la morale ?• « Don’t be evil »• La question n’est pas « est-ce que c’est mal ? » mais plutôt « qu’est-ce que je risque ? »• Tant que c’est légal, c’est à vous de décider de ce qui est moral.
  21. 21. Conclusion• Gardez un site propre• Arrêtez de raisonner « onsite » seulement• Soyez créatif• Cherchez pour trouver des ressources insoupçonnées• Réfléchissez également en visibilité déportée• Ne soyez pas un spammeur

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