1) While most Americans say they need life insurance, only about a quarter actually have a policy, and nearly a third of households have no coverage at all. 2) In 2015, over 130 million Americans relied on life insurance to protect their financial security, though the total US population was around 320 million. 3) Many people underestimate the true costs of life insurance and overestimate how much coverage they need.

1. 10 Facts About Life Insurance
65%
of Americans say
they need life insurance1
Three in ten
American households have no life insurance3
Eight in ten
overestimate the true cost of life insurance5
In 2015
132 million Americans
relied on life insurance to protect their
financial security.6
That same year, the
US population estimate
was 322 million.2
26% of Americans state
they own a life insurance policy
for the main purpose of
paying off their mortgage
if they were to die unexpectedly6
84% of people 46–49
have average mortgage debt
of more than
$209,000
5
1 in 3 homes would have
immediate trouble
paying living expenses
if they were to lose their primary
wage earner3
In 2013, life insurance companies paid more than
$548,000,000
in benefits
4
The average amountof life
insurance coverage for American adults is
1 in 4
Americans say they
need more
life insurance
than they currently have3
$167,000
1_
3
1 2014 Insurance Barometer Study LIMRA / Life Happens
2 census.gov/popclock
3 2016 Insurance Barometer Study LIMRA / Life Happens
4 Facts from LIMRA Life Insurance Awareness Month, September 2013
5 Average Middle Market Debt and Retirement Planning August 2014, LIMRA
6 2015 Insurance Barometer Study LIMRA / Life Happens
Life insurance issued by Protective Life Insurance Company. A life insurance policy is intended to pay a death benefit
amount at the death of the insured. The above options are a few ways in which a death benefit could be used.
SM.1043.09.16
4
40%