Christian Costa

Rochester, New York Area United States

Director of eCommerce at Brothers International Food

Advertising / Marketing / PR

I help business people use the scarce marketing resources they have to generate the biggest impact for their product, brand or business. I find that there are no cookie-cutter approaches! As they say, your results may vary, right? Marketing shouldn't be the proverbial "rolling the dice" - or worse - throwing spaghetti at the wall to see what sticks! Instead, marketing should be about developing new business, generating new leads and expanding the reach of the product, service or company. I help you get to know - really know - your perfect customer and then help you craft a marketing plan to address how to get the most appropriate message in front of those perfect customers - where, whe...