Marketing para emprendedores

Marketing para emprendedores Carlos Vallejo Navarro Caeb Menorca Noviembre 2009

Programa. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CLIENTE ACTUAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

COMPORTAMIENTO DEL CONSUMIDOR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

COMPORTAMIENTO DEL CONSUMIDOR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

COMPORTAMIENTO DEL CONSUMIDOR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CASO PRÁCTICO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

INVESTIGACIÓN DE MERCADOS ,[object Object],[object Object],[object Object],[object Object],[object Object]

INVESTIGACIÓN DE MERCADOS ,[object Object],[object Object],[object Object],[object Object]

INVESTIGACIÓN DE MERCADOS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

INVESTIGACIÓN DE MERCADOS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

INVESTIGACIÓN DE MERCADOS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ANALISIS DEL MERCADO/ SEGMENTACION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ANALISIS DEL ATRACTIVO DEL M.REFERENCIA

EL PLAN DE MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MARKETING OPERATIVO ,[object Object],[object Object],[object Object],[object Object],[object Object]

ÁREA DE PRODUCTO Investigación de productos Desarrollo de los nuevos productos Líneas y gamas Servicios y garantías Marcas y Etiquetas Envases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ÁREA DE DISTRIBUCION Canales de distribución Instituciones participantes Sección del Canal Gestión del canal Merchandising Distribución física y logística ÁREA DE PRECIO Gastos y márgenes Lista de precios Descuentos Rebajas y bonificaciones Términos de la venta Crédito ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MARKETING MIX

ELABORACION DE UN PLAN DE MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ANÁLISIS DEL MERCADO 1 Etapa. ANÁLISIS DE SITUACIÓN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ANÁLISIS INTERNO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],C.R.M. Customer Relationship Management

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DIAGNÓSTICO DE LA SITUACIÓN POSIBILIDAD IMPORTANCIA D.A.F.O.

ESTABLECIMIENTO DE OBJETIVOS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FIJACIÓN ESTRATEGIAS DE MKT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

DETERMINACION DEL PLAN DE ACCIÓN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing para emprendedores

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