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HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
WELCOME ABOARD
LET’S PLAY A GAME
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
คุณเป็นคนรุ่นใหม่ #สายไหน
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
#สายนักเดินทาง
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
พร้อมหรือยังคนรุ่นใหม่ ?
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
ถ้าคุณเป็นนักศึกษาปีสุดท้าย คุณจะเชื่อข้อมูลในการเลือกบริษัทจากใคร
q  พ่อแม่ q  เพื่อน q  อาจารย์
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
ถ้าคุณเป็นเด็กปี 1 บริษัทใดที่คุณจะสนใจมากที่สุด
q  บริษัทที่จ่ายเงินเดือนเยอะ
สุดในอุตสาหกรรมนั้นๆ
q  บริษัทที่มี unlimited
leave
q  บริษัทที่ให้ทำงานที่เรารัก
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
อะไรจะเป็นสาเหตุที่ทำให้คุณลาออกจากงานแรก
q  ไม่รู้สึกว่าเรียนรู้อะไร q  ที่อื่นมาซื้อตัวไป q สังคมที่ทำงานไม่ Friendly
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
ถ้าคุณกำลังหาที่ฝึกงาน อะไรเป็นสิ่งสำคัญที่สุด
q  บริษัทที่มีชื่อเสียง q  บริษัทที่ให้คุณได้สะสมประสบการณ์จริง
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
NOISY MARKET
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
STUDENTPRENEUR
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
3 JOBS
IN THEIR 20S
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
Small
Short-lived
Under qualified
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
Pin Kasemsiri
Pin is a CEO and co-founder of CareerVisa. Before turning a full-time entrepreneurs, Pin
developed experience in an area of persuasive communication & creativity as she has
spent 5+ years in strategic communication advising global brands from L’Oreal Paris,
Maybelline New York, Cadbury, and Procter & Gamble for both Thai and ASEAN market.
She was awarded McCann Worldgroup “Rising Star” in 2012. Pin holds a BBA degree from
Thammasat University (first class honor). Besides her role at CareerVisa, Pin also serves
as a lecturer in career planning at School of Global Studies.
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
Somboon Kulvisaechana, PhD
Dr. Sab is an assistant professor from Department of Organization, Entrepreneurship and Human
Resource Management, Thammasat Business School, Thammasat University.  He is elected as the
youngest department head for two consecutive terms (6 years) where he pioneers collective forces with
faculty members to establish a field of entrepreneurial studies for the first time at Thammasat Business
School.  He has also provided academic advice and professional consultancy on human capital
management, marketing and branding, just to name a few, to a wide variety of leading organizations in
both public and private sectors.  Dr. Sab earned his master’s degree and PhD in management studies
from Cambridge Business School, University of Cambridge, UK, with scholarships from Thammasat
University.
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY


A CLEVER
SOLUTION TO A
TRICKY PROBLEM
HACK :
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
WHEN
HOW WHAT
HACK :
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
	
  
	
  
BE THE
FIRST
CHOICE?
MATTER OF
WHEN
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
JOB
APPLICATION
BEFORE
SUCCESSFUL
CANDIDATE
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
JOB
APPLICATION
BEFORE
SUCCESSFUL
CANDIDATE
ZMOT
FMOT
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
CHANNEL
FOCUS
MILESTONE
FOCUS
HACKING TIPS
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
JOB APPLICATION
BEFORE
โตขึ้นอยากเป็นอะไร
เรียนสายอะไรดี
เรียนคณะอะไรดี
เลือกเอกอะไรดี
ปีนี้ฝึกงานที่ไหน
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
HACKING TIPS
PUSH WITH JOB
INFORMATION
PULL WITH CAREER
EDUCATION
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
•  From
96%
of them are determined to be successful
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
•  From
96%
of them are determined to be successful
73%
can tell us what they are expecting from the job
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
•  From
96%
of them are determined to be successful
73%
can tell us what they are expecting from the job
67%
know what field they want to get into
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
•  From
96%
of them are determined to be successful
73%
can tell us what they are expecting from the job
67%
know what field they want to get into
53%
can say what is the position they are looking for
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
•  From
HACKING FROM
THE CASE
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
	
  
	
  
WHEN
BE THE FIRST TO
EDUCATE THEM
ABOUT CAREERS
HOW WHAT
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
	
  
	
  
BE THE FIRST CHOICE?BE THE FIRST CHOICE?
MATTER OF WHAT
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
HACKING TIPSBENEFIT PACKAGE
FOCUS
PERSONAL VALUE
FOCUS
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
Essence
Industry
Driver
Persona
Brand Candidate
Competitor
HACKING EMPLOYER’S BRANDING STRATEGY
•  90% SKILLS
•  79% PEOPLE
•  75% CULTURE
•  70% LIFESTYLE
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
HACKING FROM
THE CASE
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
Airbnb is a peer-to-peer online marketplace and homestay
network that enables people to list or rent short-term lodging in
residential properties, with the cost of such accommodation set
by the property owner.
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
www.airbedandbreakfast.com
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
CREATE A SENSE OF BELONGING
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
If you have 1 year
to live would you be
doing this?
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
Welcome Home
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
	
  
	
  
WHEN
PRIORITIZE WHAT
MAKES YOU
UNIQUE AND HIGH
VALUE TO YOUR
CANDIDATE
HOW WHAT
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
Be the first choice?
BE THE FIRST
CHOICE?
MATTER OF HOW
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
Pantip drama, FB
update, gossip on
the phone?
Campus recruit
event, Facebook
ads, Employer’s
branding video?
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
HACKING TIPS
MESSAGE FOCUS EXPERIENCE FOCUS
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
IMMERSIVE LEARNING
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
HACKING FROM
THE CASE
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
	
  
	
  
WHEN
MAKE THEIR
‘FIRST TIME’
EXPERIENCE
UNFORGETTABLE
HOW WHAT
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED

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Hacking Employer's Branding Strategy: When,What,How

  • 1. HACKING EMPLOYER’S BRANDING STRATEGY © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 2. HACKING EMPLOYER’S BRANDING STRATEGY WELCOME ABOARD LET’S PLAY A GAME © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 3. HACKING EMPLOYER’S BRANDING STRATEGY คุณเป็นคนรุ่นใหม่ #สายไหน © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 4. HACKING EMPLOYER’S BRANDING STRATEGY © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 5. HACKING EMPLOYER’S BRANDING STRATEGY © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 6. HACKING EMPLOYER’S BRANDING STRATEGY #สายนักเดินทาง © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 7. HACKING EMPLOYER’S BRANDING STRATEGY © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 8. HACKING EMPLOYER’S BRANDING STRATEGY พร้อมหรือยังคนรุ่นใหม่ ? © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 9. HACKING EMPLOYER’S BRANDING STRATEGY ถ้าคุณเป็นนักศึกษาปีสุดท้าย คุณจะเชื่อข้อมูลในการเลือกบริษัทจากใคร q  พ่อแม่ q  เพื่อน q  อาจารย์ © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 10. HACKING EMPLOYER’S BRANDING STRATEGY ถ้าคุณเป็นเด็กปี 1 บริษัทใดที่คุณจะสนใจมากที่สุด q  บริษัทที่จ่ายเงินเดือนเยอะ สุดในอุตสาหกรรมนั้นๆ q  บริษัทที่มี unlimited leave q  บริษัทที่ให้ทำงานที่เรารัก © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 11. HACKING EMPLOYER’S BRANDING STRATEGY อะไรจะเป็นสาเหตุที่ทำให้คุณลาออกจากงานแรก q  ไม่รู้สึกว่าเรียนรู้อะไร q  ที่อื่นมาซื้อตัวไป q สังคมที่ทำงานไม่ Friendly © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 12. HACKING EMPLOYER’S BRANDING STRATEGY ถ้าคุณกำลังหาที่ฝึกงาน อะไรเป็นสิ่งสำคัญที่สุด q  บริษัทที่มีชื่อเสียง q  บริษัทที่ให้คุณได้สะสมประสบการณ์จริง © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 13. HACKING EMPLOYER’S BRANDING STRATEGY NOISY MARKET © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 14. HACKING EMPLOYER’S BRANDING STRATEGY STUDENTPRENEUR © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 15. HACKING EMPLOYER’S BRANDING STRATEGY 3 JOBS IN THEIR 20S © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 16. HACKING EMPLOYER’S BRANDING STRATEGY Small Short-lived Under qualified © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 17. HACKING EMPLOYER’S BRANDING STRATEGY Pin Kasemsiri Pin is a CEO and co-founder of CareerVisa. Before turning a full-time entrepreneurs, Pin developed experience in an area of persuasive communication & creativity as she has spent 5+ years in strategic communication advising global brands from L’Oreal Paris, Maybelline New York, Cadbury, and Procter & Gamble for both Thai and ASEAN market. She was awarded McCann Worldgroup “Rising Star” in 2012. Pin holds a BBA degree from Thammasat University (first class honor). Besides her role at CareerVisa, Pin also serves as a lecturer in career planning at School of Global Studies. © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 18. HACKING EMPLOYER’S BRANDING STRATEGY © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 19. HACKING EMPLOYER’S BRANDING STRATEGY © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 20. HACKING EMPLOYER’S BRANDING STRATEGY © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 21. HACKING EMPLOYER’S BRANDING STRATEGY © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 22. HACKING EMPLOYER’S BRANDING STRATEGY Somboon Kulvisaechana, PhD Dr. Sab is an assistant professor from Department of Organization, Entrepreneurship and Human Resource Management, Thammasat Business School, Thammasat University.  He is elected as the youngest department head for two consecutive terms (6 years) where he pioneers collective forces with faculty members to establish a field of entrepreneurial studies for the first time at Thammasat Business School.  He has also provided academic advice and professional consultancy on human capital management, marketing and branding, just to name a few, to a wide variety of leading organizations in both public and private sectors.  Dr. Sab earned his master’s degree and PhD in management studies from Cambridge Business School, University of Cambridge, UK, with scholarships from Thammasat University. © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 23. HACKING EMPLOYER’S BRANDING STRATEGY © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 24. HACKING EMPLOYER’S BRANDING STRATEGY 
 A CLEVER SOLUTION TO A TRICKY PROBLEM HACK : © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 25. HACKING EMPLOYER’S BRANDING STRATEGY WHEN HOW WHAT HACK : © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 26. HACKING EMPLOYER’S BRANDING STRATEGY     BE THE FIRST CHOICE? MATTER OF WHEN © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 27. HACKING EMPLOYER’S BRANDING STRATEGY JOB APPLICATION BEFORE SUCCESSFUL CANDIDATE © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 28. HACKING EMPLOYER’S BRANDING STRATEGY JOB APPLICATION BEFORE SUCCESSFUL CANDIDATE ZMOT FMOT © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 29. HACKING EMPLOYER’S BRANDING STRATEGY CHANNEL FOCUS MILESTONE FOCUS HACKING TIPS © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 30. HACKING EMPLOYER’S BRANDING STRATEGY JOB APPLICATION BEFORE โตขึ้นอยากเป็นอะไร เรียนสายอะไรดี เรียนคณะอะไรดี เลือกเอกอะไรดี ปีนี้ฝึกงานที่ไหน © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 31. HACKING EMPLOYER’S BRANDING STRATEGY HACKING TIPS PUSH WITH JOB INFORMATION PULL WITH CAREER EDUCATION © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 32. HACKING EMPLOYER’S BRANDING STRATEGY •  From 96% of them are determined to be successful © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 33. HACKING EMPLOYER’S BRANDING STRATEGY •  From 96% of them are determined to be successful 73% can tell us what they are expecting from the job © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 34. HACKING EMPLOYER’S BRANDING STRATEGY •  From 96% of them are determined to be successful 73% can tell us what they are expecting from the job 67% know what field they want to get into © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 35. HACKING EMPLOYER’S BRANDING STRATEGY •  From 96% of them are determined to be successful 73% can tell us what they are expecting from the job 67% know what field they want to get into 53% can say what is the position they are looking for © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 36. HACKING EMPLOYER’S BRANDING STRATEGY •  From HACKING FROM THE CASE © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 37. HACKING EMPLOYER’S BRANDING STRATEGY © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 38. HACKING EMPLOYER’S BRANDING STRATEGY © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 39. HACKING EMPLOYER’S BRANDING STRATEGY © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 40. HACKING EMPLOYER’S BRANDING STRATEGY © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 41. HACKING EMPLOYER’S BRANDING STRATEGY © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 42. HACKING EMPLOYER’S BRANDING STRATEGY © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 43. HACKING EMPLOYER’S BRANDING STRATEGY     WHEN BE THE FIRST TO EDUCATE THEM ABOUT CAREERS HOW WHAT © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 44. HACKING EMPLOYER’S BRANDING STRATEGY     BE THE FIRST CHOICE?BE THE FIRST CHOICE? MATTER OF WHAT © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 45. HACKING EMPLOYER’S BRANDING STRATEGY © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 46. HACKING EMPLOYER’S BRANDING STRATEGY © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 47. HACKING EMPLOYER’S BRANDING STRATEGY HACKING TIPSBENEFIT PACKAGE FOCUS PERSONAL VALUE FOCUS © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 48. HACKING EMPLOYER’S BRANDING STRATEGY © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 49. HACKING EMPLOYER’S BRANDING STRATEGY Essence Industry Driver Persona Brand Candidate Competitor
  • 50. HACKING EMPLOYER’S BRANDING STRATEGY •  90% SKILLS •  79% PEOPLE •  75% CULTURE •  70% LIFESTYLE © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 51. HACKING EMPLOYER’S BRANDING STRATEGY HACKING FROM THE CASE © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 52. HACKING EMPLOYER’S BRANDING STRATEGY Airbnb is a peer-to-peer online marketplace and homestay network that enables people to list or rent short-term lodging in residential properties, with the cost of such accommodation set by the property owner. © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 53. HACKING EMPLOYER’S BRANDING STRATEGY www.airbedandbreakfast.com © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 54. HACKING EMPLOYER’S BRANDING STRATEGY © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 55. HACKING EMPLOYER’S BRANDING STRATEGY CREATE A SENSE OF BELONGING © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 56. HACKING EMPLOYER’S BRANDING STRATEGY © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 57. HACKING EMPLOYER’S BRANDING STRATEGY If you have 1 year to live would you be doing this? © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 58. HACKING EMPLOYER’S BRANDING STRATEGY Welcome Home © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 59. HACKING EMPLOYER’S BRANDING STRATEGY     WHEN PRIORITIZE WHAT MAKES YOU UNIQUE AND HIGH VALUE TO YOUR CANDIDATE HOW WHAT © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 60. HACKING EMPLOYER’S BRANDING STRATEGY Be the first choice? BE THE FIRST CHOICE? MATTER OF HOW © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 61. HACKING EMPLOYER’S BRANDING STRATEGY Pantip drama, FB update, gossip on the phone? Campus recruit event, Facebook ads, Employer’s branding video? © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 62. HACKING EMPLOYER’S BRANDING STRATEGY HACKING TIPS MESSAGE FOCUS EXPERIENCE FOCUS © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 63. HACKING EMPLOYER’S BRANDING STRATEGY IMMERSIVE LEARNING © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 64. HACKING EMPLOYER’S BRANDING STRATEGY HACKING FROM THE CASE © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 65. HACKING EMPLOYER’S BRANDING STRATEGY © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 66. HACKING EMPLOYER’S BRANDING STRATEGY © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 67. HACKING EMPLOYER’S BRANDING STRATEGY © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 68. HACKING EMPLOYER’S BRANDING STRATEGY © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 69. HACKING EMPLOYER’S BRANDING STRATEGY © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
  • 70. HACKING EMPLOYER’S BRANDING STRATEGY     WHEN MAKE THEIR ‘FIRST TIME’ EXPERIENCE UNFORGETTABLE HOW WHAT © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED