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- 2. The type of news whether Hardcore or Softcore ? Basically chocolate product is classified as Softcore news, since it depends on enyojment the pleasure that it gives.
- 3. There are naturally targetted media tools in the view of chocolate
- 4. As a media launch, we give the message of chocolate gives you pleasure, increases happiness hormon, and relieves stress.
- 6. MEDIA PLAN
- 7. Message • More than Chocalate, • Creates happiness with its special taste, • Uniqueness.
- 8. LOGO
- 10. Age: young generation and medium generation. 25-50 age level. Female and male consumers with university education. Married and single individuals. With high chocolate consumption habits. Because our product has low calori.Our product is not too much expensive. Target Audiences
- 11. Media Channels
- 12. Traditional Media TV Newspaper: national, regional and local. Radio Magazine
- 13. Modern Media
- 15. 13.05.2014 Glücklich chocolate More than chocolate Glücklich means ‘happiness’.Chocolate create an emotion and a mood. The consumers flaour combinates in their gourmet chocolattes and expect the finest quality ingredients.In this product is the most important costumer life because these customers can explain their feelings to somebody.Because of Glücklich is the extraordinary product rather than just ‘another’box of chocolate. Chocolate cocoa tree that grows in the soil are produced by salt. Unique blonde color, intense flavor and creamy texture of biscuits with has a different flavor than others. Better use of resources and technology are the most important reason to be desired. The company name: Glück Product name: glücklich E-mail: www.glücklichcho.com.ch +90 0216 243 99 99
- 16. In local market,using brand of the chocolate.It is created awareness and familiarness by using differenet kind and taste.Addition to daily consumption of target audience,it tries to create close relationship with customers.That's why it sell some gifts with products.On 16 local television channel,the product was advertised.In consumer research and report,everyone from young-aged to elder people have a memory about this chocolate.
- 17. Especially over 20 years of age,some of them prefer Glucklich brand for their happy childhood with Glucklich,the others prefer it because of exploration of new differents chocolates taste.Along with this consumer research and development was started for those WHO want to be happy.On television advertisement,Turkish celebrities Hadise,Ebru Gündeş and Murat Boz WHO are on O SES TURKİYE now,sings jingle with three different music type in a harmony.
- 18. This jingle tone of voices on the advertisement are energy ans happiness.After the evolution report thanks to television advertisement, brand awareness has increased by %30 percent
- 20. BILLBOARDS
- 23. RADIO SPOT
- 24. Thank you for your attention! Fırat YÜKSEL Yasin ŞEN İrem BOSNALI Batuhan PERK Cansu CİLASUN