Christopher Alexander is a graphic communications professional with over 6 years of experience in higher education marketing and communications roles. He has expertise in marketing strategy, social media management, web design, print content development, and event coordination. Currently he is a Communications Coordinator at NYU where he develops strategic marketing campaigns and manages various communications functions.
1. Christopher l. Alexander
191 St. Nicholas Ave. Apt 6H, New York, NY 10026 Phone: (805) 907-6100 Email: c.alexander@gmail.com
GRAPHIC COMMUNICATIONS PROFESSIONAL
• Professional with 6 years experience collaborating effectively with multicultural, multigenerational teams in higher
education environments.
• Expert in developing articulate, engaging and objective-driven written and visual communication content.
• Conceptualize and orchestrate marketing campaigns to reinforce and enhance brand images within budget.
• Respected facilitator of ideation meetings and champion of innovation.
SKILLS
• Marketing Strategy & Campaigns • Social Media Management
• Product Positioning and Branding • Event Logistics & Coordination
• Web & Print Content Development • Customer Service Management
CAREER DEVELOPMENT
New York University, Robert F. Wagner Graduate School of Public Service, Communications Coordinator 2011 | Present
• Develop strategic online marketing campaigns to support domestic and international recruitment efforts
• Analyzed prospect database to prioritize market segments and geographic targets
• Continuously monitor higher education trends, competitive developments, and internal operations to
maximize marketing efficiency
• Designed promotional print materials to enhance and broaden existing brand identity
• Taught Introduction to Adobe Photoshop class to 11 staff colleagues
• Manage Office of Admissions web and social media communications
• Implemented interactive iPad kiosk installation at recruitment events
New York University, Robert F. Wagner Graduate School of Public Service, Admissions Assistant 2009 | 2011
• Primary advisor for inquiries about graduate program information, application requirements and policies
• Managed processing of submitted documents for 4,267 graduate applications from 2009 to 2011
• Hired, train and supervised team of 7 student and temporary employees
• Supported Assistant Director of Enrollment in tracking event attendance to inform recruitment strategy
• Coordinated logistics for 41 on-site recruitment events
• Designed “Global Network University” 9’ x 12’ map, displayed at 2010 Admitted Student Day Event,
visually representing Fall 2010 class diversity (students from 6 continents, 43 countries and 39 states)
• Implemented new technologies to improve visitor experience at key points of brand interaction
• Designed presentation slides for Dean’s 2010 NYU University Leadership Team (ULT) presentation
• Developed and presented professional development HTML/CSS tutorial for colleagues
Babble Media, Web Design and Production Intern 2009
• Coordinated with Ad traffic manager to execute daily email campaigns
• Formatted articles and photography for online publication according to style guides
• Monitored and update daily publication calendar
2. University of California, Santa Cruz, Division of Graduate Studies, Admissions Assistant 2007 | 08
• Primary advisor for inquiries about program deadlines, application requirements and policies
• Facilitated processing of confidential materials for over 3,100 graduate applicants
• Participated in interdepartmental meetings on new marketing and growth strategies
University of California, Santa Cruz, Division of Graduate Studies, Web Designer 2007 | 08
• Created, developed and implemented an interactive website to highlight student and faculty excellence
within Division of Graduate Studies, attract future graduate applicants
• Introduced fresh design aesthetics while maintaining visual consistency within large organization
University of California, Santa Cruz, Programs and Logistics Coordinator 2007
• Organized, developed and directed staging plans for summer orientation recruitment events
• Accommodated over 7,000 incoming students over 7 orientation sessions
• Supervised group of 7 students to complete tasks throughout the campus
• Coordinated with other university departments to ensure objectives were completed
VOLUNTEER EXPERIENCE
University of California, Santa Cruz, Metal Sculpture Studio and Foundry Volunteer 2006 | 07
• Supervised foundry during night and weekend hours
• Project advisor for students during conceptual and constructive stages
• Assisted Foundry staff with bronze and aluminum pours
• Repaired and maintained MIG welding machines and metal fabrication equipment
EDUCATION
New York University, Master of Business Administration in General Management 2015 (expected)
New York University, Master of Arts in Graphic Communications Management and Technology, G.P.A. 3.8 2011
University of California, Santa Cruz, Bachelor of Arts in Studio Art, Metal Sculpture, G.P.A. 3.6 2007
Moorpark College, Associate of Arts in Liberal Arts and Science, G.P.A. 3.5 2005
SOFTWARE PROFICIENCY
Photoshop | Illustrator | InDesign | Flash | Dreamweaver | After Effects | MS Office | Constant Contact
Scholarships & GRANTS
NYU PRISM Scholarship, Three Semesters, New York, NY 2009 | 11
UCSC Irwin Project Grant, Three Quarters, Santa Cruz, CA 2007