6. MARKET SIZE
• We would like to identify diferents niches of
markets, and the first that we identified is in
Colombia: Rural Customers in Cundinamarca.
• Potencial Solar Radiation of 4.5 – 5.5 KW/m2 Day
• Current Potential Customers : 3000 -
Revenues:150.000 Dollars
• Monthly Potential Customers: 150 – Revenues:
15.000 Dollars Monthly
7. BENEFITS OF THE MARKET
• The clients are customers that don´t have access to the
electrical network because are customers dispersed of the
network, and for the Electric Company (Monopoly) is not
profitable customers.
• 80% of the customers of Regulated Market, think that if have
the opportunity to change the electrical supplier would be
the best option immediately.
• For the customers is very important save cost of energy and
contribute with the environment if they have a good option
as a Leasing, than pay monthly less money that your current
energy billing, would be customers of Solar Panels.
8. SURVEY
• To you :
• The solar energy is less expensive than traditional energy sources, such as
coal.
• The solar energy is more expensive than traditional energy sources, such
as coal.
• The solar energy will become equal than traditional energy sources, such
as coal in ten years.
• I don’t know
•
• If you can to change your energy sources, which would you choose?
• Solar
• Natural
• Wind
• Nuclear
• Coal
9. • Do you think is important to use Solar Power in your
business ?
• Extremely important
• Somewhat important
• No important
•
• In your country, what do you find?
• Only one supplier of energy
• More than one
•
10. • To Change your energy supplier in your country:
• Is imposible
• Is so difficult
• Is easy (the same to change mobile phone supplier)
•
• The cost of energy in your country is?
• So expensive
• Expensive
• Cheap
• Free
11. • If you can change your energy supplier, I would doing:
• Immediately
• The next month
• Never
•
• Why ?
• For a better price
• For better customer service
• For better quality and continuity
• For other energy source (Solar, Wind)
12. • Would you be more, less or about as likely to buy a
product that you knew was made using solar energy?
• More likely to buy solar products.
• Equal
• No likely
•
• Which of the following best describes the biggest
concern you would have with choosing solar energy?
• Cost
• Followed by reliability
• Help the Environment
13. • How important do you think it is for your country to
develop and use solar power?
• Extremely important
• Somewhat important
• No important
• Do you think is important to use Solar Power in your
home ?
• Extremely important
• Somewhat important
• No important
• aesthetics
14. • The government currently gives subsidies, such as
federal tax credits and grants, to traditional sources of
energy, such as oil, natural gas and coal. How likely
would you be to support similar subsidies for solar
energy?
• extremely likely
• somewhat likely
•
• Can you buy solar panels in your country ?
• YES
• NOT
15. • How much is the value ?
• Expensive
• Normal
• Cheap
•
• In the moment to buy a solar panel, what is your motivation ?
• Only issues of profitability
• Only green issues
• Especially something important profitability and ecology
• Especially something important ecology and profitability
16. • What are the chances that you purchase a solar
panel system to 5,900 euros that will reduce your
electric bill by 400 euros per year?
• • Sure
• Virtually certain
• Possible
• Unlikely
• No chance
17. • Are you interested in leasing finance this purchase to 10 years at
8% per annum (fee of 84 euros per month)?
•
• • Yes
• No
• In doubt
•
• In you supplier or Solar Energy would give you a particular study to
reduce power consumption in your home, this is:
•
• • Very important
• Something important
• Unimportant
