8 Easy Ways For Independent Pharmacies To Increase Profits - HealthSource Dis...
Medlin Marketing Advertiser Deck
1. Medlin Marketing was founded in 2011 by Christine and Garry Medlin.
Combined they bring over 30 years of expert marketing and advertising skills including
pharmaceuticals, chemical, food/beverage, and banking from small businesses to national
accounts.
Christine Medlin CEO – works on the front lines directly with channel
partners/suppliers/end user customers. Her talents as a born to lead sales person proves
her to adapt to many cultural and diverse environments, meeting the needs of every
customer and vendor on any level, social or business. After serving 8 years in the register
tape and pharmacy bags industry, Christine learned the ins and outs of the business and
dreamed of the day to call it her own.
Currently we have over 100 independent pharmacies we provide bags to. Every day we are
adding locations, and negotiating with the larger chain companies.
We have a professional graphics department and sales staff to serve you with the best
customer service available in the industry!
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Medlin Marketing will provide your company with professionally printed magazine
quality advertisements on the front and back of prescription bags at pharmacies
across the country.
Our goal is not to provide a one time promotion, rather create a lasting relationship
between the pharmacy and you the advertiser.
Our company is dedicated first and foremost to integrity and loyalty for our clients.
We stand above the rest and will continue
to prove our dedication to you.
Christine Medlin 615.973.6769
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Shoppers visit their local
pharmacies at least one time
per month, most 2-3 times,
these shoppers are comfortable with
these stores, they have a trusted
relationship with the pharmacist, and
staff who will be the person directly
handing your next potential customer You can’t give that personal touch with television
your advertisement! or radio advertising!
The value in our product speaks for itself!
With an average of 6-10 Cents per ad
Our Advertising has a shelf life 10 times
that of a TV advertisement!
Why spend millions in TV advertising when you can reach thousands
of shoppers right in their neighborhoods!
Christine Medlin 615.973.6769
4. 4
How to reach older and often affluent Americans
By Diego Vasquez
*Sep 13, 2010 (Media Life Out of Home)
Younger people get most of the attention, but mature audiences are also attractive to many
advertisers. Baby boomers and their parents have money to spend and they're a receptive audience,
a good place to reach them is at pharmacies.
54% of adult customers at pharmacies are age 45 or older.
Health-related advertisers are particularly successful in this venue,
as pharmacy customers already have health-related matters on their minds.
We are targeting the shoppers that need prescriptions and
healthcare and that’s where you come in!
* Information provided by Media Life Out of Home Christine Medlin 615.973.6769
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Demographics
Among adults who have made a pharmacy purchase within the past 30 days, 47 percent are male and 53 percent
female, according to Scarborough Research.
Eleven percent are ages 18-24, 16 percent 25-34, 19 percent 35-44, 20 percent 45-54, 16 percent 55-64 and 18
percent 65-plus.
Eight percent have an annual household income of $150,000 or more, with 12 percent between $100,000 and
$149,999, 16 percent between $75,000 and $99,999, 17 percent between $50,000 and $74,000, 11 percent
between $40,000 and $49,999, 21 percent between $25,000 and $39,999 and 15 percent at $25,000 or under.
Why advertise in a smaller independently owned pharmacy?
Pharmacies that Consumers Like Best and Least - Yahoo! Shopping
shopping.yahoo.com
A new Consumer Reports survey of 43,739 readers about pharmacies they like best and
least affirms that the top-rated walk-in stores are neighborhood independents, not giant
chains such as Walgreens and CVS
According to Scarborough Research, 210 million people visit pharmacies each year
* Demographic Information provided by Media Life Out of Home Christine Medlin 615.973.6769
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• One advertiser on the front of the bag and one advertiser non competing on the back
• Advertisers are guaranteed Exclusivity – zero competition
• Medlin Marketing will provide a full 6 months supply of bags to each pharmacy, we ship a
minimum of 18,000 to each pharmacy for 6 month distribution if they run low before the
end of the 6 months we will ship additional bags at no cost to you (average top chain
pharmacies utilize 8,500 bags per quarter)
• Advertising will be available in several languages as the demographic dictates
• No Hidden fees for artwork or print
Christine Medlin 615.973.6769
