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Changes in the seo world – update google panda and penguin
1.
C h a n g e s I nT h eS E OWo r l d–U p d a t eG o o g l eP a n d aa n dP e n g u i n R e a d y w h e ny o u r w e b s i t eo r b l o gr a n k i n gi ns e a r c he n g i n e s f a l l o r e v e nd i s a p p e a r f r o mc i r c u l a t i o nS E R P( S e a r c hE n g i n eR e s u l t s P a g e ) ?C o n f u s i o nh i t t h ew e ba n db l o go w n e r s a s w e b s i t er a n k i n gd r o ps h a r p l y a n db e c o meama j o r t o p i c i nt h eS E Ow o r l d . C o mp e t i t i v ew o r l do f S E Ow i t ht h eg o a l o f i mp r o v i n gw e br a n k i n go r b l o gt ou p d a t et h e mo nt h eb a s i s o f G o o g l e ' s s e a r c he n g i n e a l g o r i t h mt op r o d u c eah i g h e r q u a l i t y . A n y p o l i c y c h a n g e s a f f e c t t h ep o p u l a r i t y o f G o o g l e ' s s e r v i c e s , r a n k i n ga n di n d e x i n gs i t e s . G o o g l eP a n d a G o o g l ep a n d aw a s l a u n c h e di n2 0 G o o g l ep a n d aw a s l a u n c h e di n2 0 1 1 t ht od e t e r mi n et h er a n k i n go f y o u r w e b s i t eo r b l o g . P a n d aa l g o r i t h mf o r mu l a t i o ni n c l u d e s B o u n c eR a t ea n dT i meO nS i t e . B o u n c er a t eme a n s me a s u r e me n t w h e r ev i s i t o r s s i t e s a n dt h e nl e a v et h ew e bp a g e . B o u n c e o c c u r s w h e naw e bv i s i t o r l e a v e s w i t h o u t v i s i t i n ga n o t h e r p a g eb e f o r et h es e s s i o nt i mel i mi t . B o u n c er a t ec a nh e l pd e t e r mi n et h ee f f e c t i v e n e s s o f t h ee n t r y p a g e . B a s e do nt h es u r v e y , t h ep r e s e n c eo f a l g o r i t h ms g o o g l e p a n d ac a nr e d u c e1 2 % o f t h es i t e s t h a t u s e dt ob et h r o w no nt h ef i r s t p a g et ot h es e c o n dp a g eo f s e a r c he n g i n e s . W Wo r s ec a s e s , G o o g l ep e r f o r mma s s b l o c k A d S e n s eu s e r s a n dp u n i s hw e b s i t e s f i l l e dw i t ha d v e r t i s i n g . T h ec h a n g e s ma d eG o o g l e i n2 0 1 1t of i g h t a g a i n s t t h es i t e s o f s i g n i f i c a n t i n a p p r o p r i a t eq u a l i t y . G o o g l eP e n g u i n G o o g l eP e n g u i nl a u n c h e di n2 0 1 2w h i c hi s ac o n t i n u a t i o no f g o o g l ep a n d as e s s i o n . P a n d aa l g o r i t h mi s a i me da t t h ee x p u l s i o no f S P A Mt h a t i s e v i l S E Ot e c h n i q u e s . P r o s a n dc o n s o f g o i n ga l o n gw i t ht h el a u n c ho f G o o g l ep e n g u i n , b u t n od o u b t a b l et og e t r i d o f ma l i c i o u s S E Ot e c h n i q u e s g o o g l es e a r c hp a g e . I nf a c t , g o o g l ep e n g u i nt oi mp r o v es i t eq u a l i t y s i g n i f i c a n t l I nf a c t , g o o g l ep e n g u i nt oi mp r o v es i t eq u a l i t y s i g n i f i c a n t l y . N o t t ow o r r y i f y o uu s ep r o p e r S E Ot e c h n i q u e s a n da p p r o p r i a t e . S i t e s t h a t p r e s e n t s a no r i g i n a l q u a l i t y c o n t e n t a n dc a nf e e l t h ee f f e c t o f t h el a u n c ho f g o o g l ep a n d aa n dp e n g u i na n dmo v et ot h ef r o n t p a g eo f s e a r c he n g i n e s . G o o g l ep e n g u i n s a n dp a n d a s a r ea na l g o r i t h mt h a t b r i n gb i gc h a n g e s i nt h eS E Ow o r l d .
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