Personal Information
Organization / Workplace
Greater Philadelphia Area United States
Occupation
Senior Leader in Multi-Channel Strategy and Effectiveness/Digital Analytics/Campaign Management/Customer Experience
Industry
Medical / Health Care / Pharmaceuticals
About
Performance-focused strategist with proven record of success shaping CRM, digital marketing and analytics programs that build powerhouse brands and propel sales. Expert in metrics-driven marketing and advanced program measurement. Swift alliance-builder who cultivates strong relationships across all levels of an organization. True strategic partner to executive teams. Ability to leverage internal organizational competencies and to identify strategic partnering opportunities to address client demands and organizational growth opportunities. Able to lead and direct multiple teams and projects and deliver complex information to diverse audiences. Strategic thinker with an aptitude for clarif...
- Presentations
- Documents
- Infographics
Aeroméxico: Improving the Booking Experience with Data-First Personalization
Optimizely
•
5 years ago
Building a Technology Architecture for Experience Optimization
Optimizely
•
5 years ago
[Webinar] Visa's Journey to a Culture of Experimentation
Optimizely
•
6 years ago
You are the Catalyst: Optimization Champions’ Keys to Success
Optimizely
•
5 years ago
B2B Digital Sales - Sell the buyer’s way
McKinsey on Marketing & Sales
•
6 years ago
Everything you want to know about sales growth but are afraid to ask
McKinsey on Marketing & Sales
•
7 years ago
Marketing Performance Infographic
McKinsey on Marketing & Sales
•
7 years ago
Customer Experience Strategy & Operations Transformation
Marcel Barrera
•
8 years ago
Train-the-Trainer - Enabling your team
Optimizely
•
5 years ago
Supercharge Your Testing Program
Optimizely
•
5 years ago
You get what you measure
Harriet Wakelam
•
11 years ago
Cx australia 2015
Harriet Wakelam
•
9 years ago
Mapping the customer experience: innovate using customer experience journey maps
Joyce Hostyn
•
12 years ago
Customer Journey Mapping
Lenati
•
10 years ago
Effective Customer Journey Maps
TandemSeven
•
8 years ago
Monetizing the Internet of Things: Creating a Connected Customer Experience
Zuora, Inc.
•
9 years ago
International Institute for Analytics at The Chief Analytics Officer Forum, Europe
Chief Analytics Officer Forum
•
8 years ago
Analytics 3.0: Opportunities for Healthcare
International Institute for Analytics
•
10 years ago
Marketing Measurement Mastery Webcast Slides by BECKON
Amanda Roberts
•
9 years ago
The Six Stages of Digital Transformation
Altimeter, a Prophet Company
•
8 years ago