Audi, BMW and Mercedes-Benz are all vying to dominate the premium car market. Success hinges on the four key markets of China, Germany, the UK and the US, which account for more than 60% of the trio’s combined sales.

1. Auto Sales Market - Audi, BMW and Mercedes-Benz Vying for Supremacy
Audi, BMW and Mercedes-Benz are all vying to dominate the premium car market. Success
hinges on the four key markets of China, Germany, the UK and the US, which account for more
than 60% of the trio’s combined sales. The close relationship between affluent households and
the performance of these three leading premium players suggests the outlook is good for future
sales volumes.
The UK has been relegated to being the 4th largest market for Audi, BMW and Mercedes-Benz
passenger cars since 2010. That said, the three brands posted 10% sales growth in the UK in
2011 - despite the hike in VAT from 17.5% to 20%.
Germany remained the largest market for the premium German trio combined in 2011, but China
became Audi's largest market in 2011 and will be the #1 sales country for the BMW brand and
Mercedes-Benz Cars division by 2014 at the latest.
Combined car sales of the Audi, BMW and Mercedes-Benz brands equate to at least 10% of the
number of households with an annual disposable income over US$100,000 in China, Germany
and the UK but just 2% in the US.
Why buy this report?
* Get a detailed picture of the Automotive products market;
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* Use five-year forecasts to assess how the market is predicted to develop.
Report Details
Published: March 2012
Price: US$ 2000
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