2. Many indie-rock bands have the front cover of their
album as the main image for their advertisement - a
convention which my group have immediately
challenged, as we have used an image of the band, rather
than a copy of the front cover of the album:

3. Examples of the convention I have challenged; the
following bands use the same image on both the
digipak and advert:

4. A clear convention we have used is the large text
showing the band name, title of the album, date of
release, as seen in Coldplay's advert for their album
'X&Y'. However, my group have developed this idea
further as we have added the effect of "outer-glow" to
our band title in order to really emphasise the title of
the album.

5. Also like the Coldplay advert, we have included more
information at the bottom of the advertisement, such as
the record label, a website, etc. This way we are
promoting the band and record label, as well as
providing audiences with access to further information
of the band.

6. When researching into indie-rock advertisements, I
found that many chose to have just a plain colour
background, as seen in the advert for Mumford and
Sons. Although my group have used this idea in the
colour of brown, we have also developed it; we have
used a photograph of strips of wood as our
background - adding both texture and creativity to
our advertisement. Similar to the Mumford and Sons
advertisement however, we have also included a brief
list of what songs the album includes, as we felt this
would broaden the audience, and make the band
easier to recognise.

7. As well as this, in our advertisement, although we
have a photograph of the band altogether, they are
spread out - enabling them to create their own
identity, while still being united in their band.