Read Ed's post on re/code: http://recode.net/2014/02/26/what-health-care-can-learn-from-amazon/ In an age of pluggable hardware, this presentation will show how winning companies understand how to best integrate the supply chain and deliver the most value. Amazon delivers an unrivalled service experience to consumers and we should be able to deliver the same in healthcare. Presentation at the HIMSS 2014 Conference by Ed Park. Ed has combined operational, healthcare and technologist experiences, emerging as a new thought leader on the application of innovation to healthcare's largest problems. He serves on the boards of Kyruus, Healthpoint Services Pvt. Ltd. and Castlight (as an observer). Earlier in his career Park was a consultant for Viant, Inc. He holds a Bachelor of Arts magna cum laude from Harvard College in Computer Science. Park has served as Executive Vice President and Chief Operating Officer of athenahealth since July 2010.

1. What Health Care Can Learn From
Amazon
February 26, 2014
Ed Park
COO, EVP athenahealth
DISCLAIMER: The views and opinions expressed in this presentation are those of the author and do not necessarily represent official policy or position of HIMSS.

2. Conflict of Interest Disclosure
Ed Park has no real or apparent conflicts of interest to report.
© 2014 HIMSS

3. Learning Objectives
• In an age of pluggable hardware, this presentation will show how
winning companies understand how to best integrate the supply
chain and deliver the most value. Amazon delivers an unrivalled
service experience to consumers, and we should be able to deliver
the same in health care.
• Recognize differences between open and closed systems
• Illustrate the hazards of closed systems for health IT
• Demonstrate successful examples of open systems for health IT

7. “We intend to build the
world’s most
customer-centric
company. We hold as
axiomatic that
customers are
perceptive and smart,
and that brand image
follows reality and not
the other way around..”
- Amazon’s 1998 Letter to
Shareholders

8. big data@amazon: “Many of the important
decisions we make at Amazon.com can be made
with data.” - 2005 Letter to Shareholders

9. cross-vendor experience@amazon: “We won’t do so
alone, but together with thousands of partners of all
sizes.” – 1999 Letter to Shareholders

10. partnership@amazon:
“Sellers using Fulfillment By Amazon stowed more
than one million unique items in our fulfillment
center network” - 2006 Letter to Shareholders

13. core technology infrastructure@amazon: “In this day
and age, you’ll find that most big and important high tech
companies manage to compete and collaborate at the
same time” – VP Cloud Computing, Netflix

14. Our passion for pioneering will drive us to explore
narrow passages, and, unavoidably, many will turn out to
be blind alleys. But – with a bit of good fortune – there
will also be a few that open up into broad avenues. ”
- 2012 Letter to Shareholders

15. big data in healthcare

16. user experience in healthcare…

17. core technology infrastructure
in healthcare…

18. technology architecture in a hospital…
18

19. coordination in healthcare…
19

20. coordination@amazon: “…to construct a product
detail page, our software calls on between 200 and 300
services to present a highly personalized experience
for that customer.” - 2010 Letter to Shareholders

21. coordination@mint.com - personal finance

22. coordination@flipboard.com
social media and news

23. So why not healthcare?
23

24. What if we adopted the same principles
of working together to serve patients?

25. Questions?
Thank You!