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How does marketing content affect small and mid-sized business (SMB) visits to your site, their likelihood to buy and their perception of your brand? What business challenges do SMBs seek help with? What topics are SMBs most interested in learning about? What content formats do they want from marketers? From whom do they most want content? Where are they most likely to find it? What do they like best (and least) about marketing content? What kind of content is most likely to generate a lead?
To answer these questions, we recently surveyed 315 U.S. SMB principals. The results are instructive; there are some great learnings on how you can enhance your SMB content marketing program.