About

Brandon Hilleary works in digital marketing and ecommerce with a focus on paid acquisition for brands that sell directly to consumers. He began by running his own small Shopify storefronts in the mid 2010s, using limited budgets to learn how changes in creative, offers, and targeting influenced sales. Since then he has moved into planning and managing Meta, TikTok, and Google campaigns for health, wellness, fitness, and outdoor companies that depend on online revenue. His work includes shaping account structures, coordinating creative testing, and setting up tracking that connects platform data with first party information so leaders can see how advertising relates to revenue.