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Identifying methods for
  measuring emotions
Jimmy
Profit

Loss
Which way?
Self-assessment manikin
Can you translate hygge in other languages?
Different dimensions
Interpretation                    ability

              How to select?


                            Natural environment

Accuracy
On-line test
• Decision-making scenarios
• Measure emotions before and after the
  decision

             160 participants




               A               B
Quantitative analysis
• Three Likert-scale statements
  – The tool was clear and intuitive
  – The tool helped me to express my emotions
  – The scales are easy to understand
Quantitative analysis
    The manikin as 1st           The other as 1st
3                            3
2                            2
1                            1
0                            0
     1       2           3       1       2          3

    The manikin as 2nd           The other as 2nd
3                            3
2                            2
1                            1
0                            0
     1       2           3       1        2         3

                                         mean       std. dev.
Qualitative analysis




                The manikin   The other
VS.




Precise & Complex         Easy & Intuitive
Future concepts
Visualization   Performance history
Measuring Emotions Online Tests Manikin Scales

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Measuring Emotions Online Tests Manikin Scales