If you'd like to sign up for updates about BitTorrent Live, click here: http://bit.ly/1ClW9Tc State of the art livestream technology has some serious issues. It's hard to do, the pricing is complicated, and it doesn't scale like traditional over-the-air broadcast television, which cuts into broadcaster margins. At the same time, viewers are looking for alternative modes of consumption, moving heavily to consume more on mobile devices, for example. Today, every additional viewer incurs additional cost for the broadcaster, but a distributed solution based on peer-to-peer technology can change that, and bring a model for monetization to online live broadcast that looks like traditional television.

1. The Goldilocks Paradox
and the Challenge of Live Provisioning
Eric Klinker, CEO
@ericklinker
Mobile World Congress - Barcelona
Mar. 2nd, 2015

2. Distributed networks
for live broadcasting

3. How Consumers Spend Media Time (HH:MM) Each Month
133 HRS 49 MIN
ON LIVE TV
27 HRS 3 MINS
USING THE INTERNET
ON A COMPUTER
34 HRS 17 MINS
USING BROWSERS/APPS
ON A SMARTPHONE
13 HRS 12 MINS
WATCHING TIME-SHIFTED TV
[ +9:52 ]
[ +1:42 ]
[ -2:44 ]
[ -1:54 ]
+ CHANGE SINCE 2012 - CHANGE SINCE 2012

4. BitTorrent, Inc. | NAB For Internal Presentation Purposes Only, Not For External Distribution .
Why This Version of the Future Won’t Scale
4.6MM Servers
5500 MW of power (5-10 nuclear plants)
$5B monthly CDN bill
Avg. household TV viewing = 66 ExaBytes
Online distribution would require...

5. SVOD (subscription video on demand)
scripted content
on-demand
news
sports
live events
YES
NO

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7. Provisioning for live
is still hard...

8. Challenges with Live Provisioning
Big events = massive infrastructure
Can’t scale to viral popularity
Complicated pricing
Insane overage rates ($0.20-0.50/viewer hr)

9. The Goldilocks Paradox
of live provisioning
Provision too
much
Wasting money.
Provision too
little
Distribution failure.
Provision just
right
Still spend too much
money and resources to
set up infrastructure with
incremental costs per user.
Often cannot know the
right amount because of
the nature of live
broadcasting.

10. You don’t want to fail
right when things are
getting good

11. Online live broadcast
critical to the future of television

12. Sports
News &
Live Events
provide the largest audiences of any type of content

13. The 21 most-watched
programs in American TV
history are all Super Bowls.

14. Charts are simple, big, and bold.
Audience Sizes (in millions)
2,600
2,250
1,500
750
0
FIFAWorldCUPSummerOlympicsCom-wealthGames
UEFAChamp.League
FIFAConfed.CupRugbyWorldCupRugbyLeagueWC
AsianGames
CricketWorldCupSuperBowlXLIXSuperBowlXLVIII
SuperBowlXLVII
SuperBowlXLVSuperBowlXLIV
SuperBowlXLVI
WinterOlympics
SuperBowlXLIIM*A*S*H*FInale
SuperBowlXLIII

15. Addressing Performance

18. The Problem with Popularity
Cincinnati vs. Carolina (10/12/2014)
Viewers flock to only overtime game
DirecTV Sunday Ticket App fails

19. Live broadcasts
are shared experiences

20. Addressing Cost

21. CDN Distribution
Costs scale linearly with
audience size.
Peer to Peer
No incremental cost for
additional viewers.
Delivers margins like
distribution of traditional
television broadcasting.

22. Consider the effort behind recent livestreams
FIFAWorldCUP
SuperBowlXLIX
M*A*S*H*Finale
RedBullStratos
LiveStream
2,600
2,250
1,500
750
0

23. Distributed technology
brings online live distribution
that scales like broadcast TV

24. Thank you
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