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What’s included:
1. Definition of ORM
2. Understanding of ORM
3. Defining ORM Process
What’s in it for you:
1. Learning the basics of ORM
2. Able to prioritize & optimize workforce
3. Effectively use them to build & retain
brand reputation
Online Reputation Management
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Online Reputation Management
ORM deals with everything about your company’s brand
in the online community. This community includes the
entire web – search engines, forums, blogs, news sites,
social networking sites, etc.
Definition:
In the future the internet will be filled with what others say about
our products/ services.
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Online Reputation Management
Online Reputation Management is first being
mindful of your company’s online brand then
building on that brand in the search engines
(chances are this is where you are sought for the
most) through social media and other websites
that produce and disseminate content.
Understanding of ORM:
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Importance for an Individual
A few bad comments online can devastate a career.
They can affect his or her ability to be hired, to close deals or to
move up in an organization.
For an Executive
Online Reputation Management
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Importance for an Organization
How much you can sell.
The caliber of employee you can recruit.
The number of investors you can attract.
For many organizations a few bad comments that come
up high in the search rankings can be devastating.
This bad publicity can have an impact on sales, recruiting,
and morale.
Companies’ Reputation will Soon
Dictate by:
Online Reputation Management
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Monitoring - Being mindful
Develop a listening Process. This must include multiple methods for listening to
what people might be saying about you online.
Include the use of multiple tools and alerts such as:
Alerts.com
Socialmention.com
Google alerts
Yotify
Online Reputation Management
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Preventing - Building on that brand
Online Reputation Management extends to these factors
connected to you:
Your Name
Company
Brand(s)
Product(s)
High profile employees
Online Reputation Management
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Preventing - Building on that brand
Building your brand can start from getting all of your
brand’s social media usernames. You can find it out using:
As soon as you know on which social media sites your brand is
still available as a username, grab the opportunity to register it
there.
Online Reputation Management
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Some of the key social media accounts you SHOULD get are:
Facebook profile / page
Twitter
Google+ Account / page
Quora
LinkedIn
Another great way to prevent bad reputation web pages from ranking as your
brand is to create and maintain a blog. SEARCH ENGINES LOVE
BLOGS.
Preventing - Building on that brand
Online Reputation Management
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Cleaning - Fixing any damaging content to your brand
Once the damage is done and you don’t have any ammo to fire
back, here’s what you need to immediately do:
Contact the owner of the bad reputation site and ask to put it down.
If it is against the law, contact any possibly concerned government body and
ask them for help to bring it down.
Ask Google to de-index it if there are any elements in the page against
Google’s guidelines.
Tips for Keeps: If you have not already taken your brand name as your
username in all the powerful social networking sites, do it. NOW!
Online Reputation Management
