9. ¿Cómo se comportan los clientes? Mercadeo „ Marketing – Spreading the corn so the ducks will want to come to your field. Sales – Taking a gun and shooting the sitting ducks. If the ducks are not sitting in your field, don‘t blame sales!“* *G. Kendall; Viable Vision
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22. „ Implementing new computer systems changes nothing, unless you diminish a limitation that is blocking the goal of your organization.“ *G. Kendall; Viable Vision