2. Contents
BICYCLE INDUSTRY................................................................................... Error! Bookmark not defined.
Indian Bicycle Industry......................................................................... Error! Bookmark not defined.
Global Bicycle Industry......................................................................... Error! Bookmark not defined.
Segments within the Indian Bicycle Industry....................................... Error! Bookmark not defined.
Kids Segment.................................................................................... Error! Bookmark not defined.
Indian Bicycle Industry - Manufacturing............................................. Error! Bookmark not defined.
Government policies............................................................................ Error! Bookmark not defined.
PORTER’S ANALYSIS FOR BICYCLE INDUSTRY....................................... Error! Bookmark not defined.
COMPANY DETAILS .................................................................................. Error! Bookmark not defined.
Mission................................................................................................. Error! Bookmark not defined.
Vision.................................................................................................... Error! Bookmark not defined.
Keys to Success .................................................................................... Error! Bookmark not defined.
Legal Status.......................................................................................... Error! Bookmark not defined.
About Promoters ................................................................................. Error! Bookmark not defined.
MARKET ANALYSIS ................................................................................... Error! Bookmark not defined.
SWOT ANALYSIS................................................................................... Error! Bookmark not defined.
Competitor Analysis............................................................................. Error! Bookmark not defined.
Market Share of Major players........................................................... Error! Bookmark not defined.
Sales over the years ............................................................................. Error! Bookmark not defined.
Survey Analysis..................................................................................... Error! Bookmark not defined.
Purpose of visit to Kid's Bicycle Store .................................................. Error! Bookmark not defined.
USPs Determining Purchase Decision.................................................. Error! Bookmark not defined.
Preferred Amount to be spend on Kid’s Bicycle .................................. Error! Bookmark not defined.
Customization in Bicycles..................................................................... Error! Bookmark not defined.
Online Purchase of Bicycles ................................................................. Error! Bookmark not defined.
3. OPERATIONS ............................................................................................ Error! Bookmark not defined.
Technical Requirements....................................................................... Error! Bookmark not defined.
The Fixed costs for manufacturing and operations would include: . Error! Bookmark not defined.
The Variable costs for manufacturing and operations include:........ Error! Bookmark not defined.
Operations Strategy.............................................................................. Error! Bookmark not defined.
Through retailers.............................................................................. Error! Bookmark not defined.
E-Portal ............................................................................................ Error! Bookmark not defined.
The model describes the process of billing the customer online...... Error! Bookmark not defined.
Flow of supply chain:........................................................................... Error! Bookmark not defined.
MARKETING STRATEGY............................................................................ Error! Bookmark not defined.
Our Marketing Strategy: ...................................................................... Error! Bookmark not defined.
Branding:.............................................................................................. Error! Bookmark not defined.
Logo.................................................................................................. Error! Bookmark not defined.
Marketing Mix:..................................................................................... Error! Bookmark not defined.
Product:............................................................................................ Error! Bookmark not defined.
Price: ................................................................................................ Error! Bookmark not defined.
Place:................................................................................................ Error! Bookmark not defined.
Promotion:....................................................................................... Error! Bookmark not defined.
FINANCIAL PROJECTIONS......................................................................... Error! Bookmark not defined.
Assumptions & Facts Used in Financial Projections: ........................... Error! Bookmark not defined.
Analysis of Balance Sheet (Normal Scenario) ...................................... Error! Bookmark not defined.
Application of Funds: ...................................................................... Error! Bookmark not defined.
Sources of Funds:............................................................................. Error! Bookmark not defined.
Analysis of Income Statement (Normal Scenario)............................... Error! Bookmark not defined.
Cash Flow Statement ........................................................................... Error! Bookmark not defined.
BREAKEVEN ANALYSIS.......................................................................... Error! Bookmark not defined.
4. SCENARIO ANALYSIS ............................................................................ Error! Bookmark not defined.
Scenario 1......................................................................................... Error! Bookmark not defined.
Scenario 2......................................................................................... Error! Bookmark not defined.
Scenario 3......................................................................................... Error! Bookmark not defined.
FINANCIAL RATIO ANALYSIS................................................................. Error! Bookmark not defined.
Liquidity Ratios................................................................................. Error! Bookmark not defined.
Profitability Ratios............................................................................ Error! Bookmark not defined.
WORKING CAPITAL FINANCING ........................................................... Error! Bookmark not defined.
ANNEXURES ............................................................................................. Error! Bookmark not defined.