The document discusses choosing a name and font for a new chart music magazine. It provides 4 potential names for the magazine - beats, impulsion, vibra, and nmc (new music chart) - and examples of how the name "nmc" could appear in different fonts.
1. audience research
What name is most appropriate for a chart music magazine?
beats impulsion vibra nmc
(new music chart)
What font would you expect to see for the title?
nmc nmc nmc n mc