3. +
Facility Overview
Site Map
Building Descriptions
4. + Cafeteria / Restaurant Building 8: Hospital
Building 1: Hotel Buildings 13-14: Empty Residences
Administrative Offices, MegaFit Gym, Group Assembly Hall
Building 15: 50% Occupancy
8. +
2-Bedroom Unit
Where the 1-bedroom has a
distinct “studio” or “loft”
feel, the 2 bedroom unit does
not. Its space is more open
largely due to how the kitchen
area opens up into the living
room.
It is worth noting that the fees
include furnishings. It is
assumed the beds, dressers
and desks like the one shown
to the L are provided to the
occupants.
11. +
Fishing Pond
The fishing pond is a great example of CY’s adaptation to
established ways Chinese enjoy spending their time.
12. +
Activity Areas
Each building has
a common area
on the first floor.
Across CY, these
areas are
different –
ranging from a
café to a
calligraphy
studio. Beyond
variety, this
encourages
walking and daily
socialization.
13. +
Cafeteria / Dining Hall
Meals are not included as part of the pricing plans.
14. The rehab area is one of the more interesting parts of CY:
+ it echoes a classic paradigm for new models expanding into
China … investing in the “hardware” is the easy part. Getting
the “software” – in this case the trained staff, an awareness by
Rehab Area the occupants of the role of preventative exercise and rehabilitation,
is the bigger challenge (as these rarely used pieces of modern
equipment illustrate) – is the more difficult step.
16. + CY’s hospital capabilities roughly follow American nursing home
expectations, although they are very early into how they deal with
Hospital dementia and cerebral-vascular rehabilitation. They have recently
begun to add memory care services. The hospital offers three levels
of service (more details on the “FEE” portion of this slide deck.
It is interesting to note that the developers put the hospital on-site, which
is not always a good idea as it can remind residents of their age and
potential future age related health complications.
18. +
Pricing Plans (March 2012)
Type of Room Fee (RMB/month) Membership Price
(# of People)
Standard Care Level
2 2,500 0
3 1,800 0
4 1,500 0
Nursing Care
(Starting Point)
Private (Individual) 4,500 150 RMB/day or 4,500
RMB/month
“A” Level 2,700 90 RMB/day or 2,700
RMB/month
“B” Level 1,950 65 RMB/day or 1,950
RMB/month
19. +
VIP Pricing Plans (March 2012)
Type of Room Fee Fee Available
(# of People) (RMB/month) – (RMB/month) – Buildings
Not a Member If a Member
10,000 7,500 01, 10
4 8,000 6,000 05
3 7,500 5,600 02, 03, 08, 09
2 6,500 5,000 04, 07
4,500 150 RMB/day / 4,500 RMB/month
“A” Level 2,700 90 RMB/day / 2,700 RMB/month
“B” Level 1,950 65 RMB/day / 1,950 RMB/month
20. +
Contact Information
Benjamin Shobert
Founder, Managing Director
Rubicon Strategy Group, LLC
Two Union Square
601 Union Street, Suite 4200
Seattle, WA 98101
Phone: 206-652-3572
Fax: 206-652-3205
Mobile: 317-777-2926
Email: bshobert@rubiconstrategygroup.com
URL: www.CrossTheRubiconBlog.com or www.AsiaHealthcareBlog.com
