1. Shmee150 to Geneva
March 2016

2. Introduction
• Ferrari North Europe lent a California T to Shmee150, a famous Vlogger,
for him to drive to the Geneva Motorshow and back.
• Throughout his journey, Shmee150 posted on his social media accounts.
He posted photo’s from his Instagram account that were automatically
reposted to his Facebook and Twitter accounts.
• Furthermore, he always posted videos from his Website and Youtube.

3. Shmee150 Overview
• Instagram – 687,000 Followers
• Facebook – 2,117,927 Likes
• Twitter – 28,500 Followers
• YouTube – 692,317 Subscribers

4. Instagram
10.8k Likes – 63 Comments 10.7k Likes – 45 Comments
10.4k Likes – 31 Comments 10.2k Likes – 41 Comments

5. Instagram
9,087 Likes – 97 Comments 12.3k Likes – 40 Comments
8,486 Likes – 24 Comments 9,504 Likes – 12 Comments

6. Instagram
10.4 Likes – 28 Comments 11.1k Likes – 48 Comments
11.9k Likes – 47 Comments 9,887 Likes – 21 Comments

7. Instagram
9,826 Likes – 19 Comments 10.3k Likes – 19 Comments
11k Likes – 35 Comments 10.4k Likes – 24 Comments

8. Instagram
10.6k Likes – 46 Comments 10.1k Likes – 22 Comments
9,460 Likes – 26 Comments 10.2k Likes – 22 Comments

9. Instagram
12.2k Likes – 28 Comments 11.1k Likes – 38 Comments
10.5k Likes – 33 Comments 9,362 Likes – 39 Comments

10. Instagram
10.7k Likes – 23 Comments 10.4k Likes – 21 Comments
10.1k Likes – 32 Comments

11. Instagram
Total Posts 27
Total Likes 281,012
Average Likes Per Post 10,407
Total Comments 924
Average Comments Per Post 132
Quote by Shmee150 :
“It truly has been a great car for this purpose, long
distance GT capabilities but plenty of driver
involvement on the twisty roads of the French Alps.

12. Facebook

13. Facebook
Shmee150 posted a video on the 26th
February that got 90,856 Views 4.5k Likes

14. Facebook

15. Facebook

16. Facebook

17. Facebook

18. Facebook

19. Facebook

20. Facebook

21. Facebook
Total Posts 28
Total Likes 236,600
Average Likes per Post 8,450
Total Reactions (Hearts, Wow,
Smile, Laugh)
8,476

22. Twitter
Total Posts 25
Total Retweets 88
Likes 449

23. Website

24. Website

25. Website

26. Website

27. Website/YouTube
Total Article 4
Total Article Views 8,120
Total Article Comments 0
Total LIkes 3
Total California T Videos 4
Total Views 411,267
Total Comments 1,265
Total Reactions (Thumbs Up/Down) 9,846

28. Geneva Motorshow Video

29. Geneva Motorshow Video
Shmee150 posted a
video at the Geneva
Motorshow about
the GTC4Lusso that
has more views than
EVO, AutoGuide and
Ferrari combined.