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Mobile Marketing für KMUs

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Mobile Marketing bei KMUs. Vortrag zum VDAV-Tagung in Berlin.

Das Internet ist mobil geworden. 60% der Handynutzer nutzen Smartphones und sind damit 'always on'. Insbesondere für lokal agierende kleine und mittelständische Unternehmen ergeben sich große Chancen. Ein Großteil aller mobilen Suchanfragen bei Google enden in eine konkrete Aktion. z.b. resultiert die Suche nach "italienisches Restaurant Frankfurt" zu 80% in ein Anruf, Tischreservierung oder Besuch im Restaurant. Unternehmen die keine mobile Präsenz anbieten gehen heute schon Kunden verloren.
Die optimale mobile Präsenz besteht für KMUs dabei aus zwei Komponenten. Zum einen müssen sie im mobilen Web, also z.b. über die Google Suche eine Webseite bieten, die den mobilen Nutzer optimal bedient. Dazu gehören klare Aktionselemente wie 1-Click-Call Buttons, Reservierungs- und Anfragemöglichkeiten und eine Navigationsfunktion.
Mobile Webseiten bieten diese Möglichkeit meist nicht. Bei den mobilen Nutzer weitaus mehr aktzeptiert sind Web Apps; Mobile Webseiten im Look'n'Feel einer App.
Echte Apps, sog. native Apps, eignen sich hervorragend für Kundenbindungsmaßnahmen. Durch die Möglichkeit Push Nachrichten zu versenden, ergibt sich eine perfekter Kommunikationskanal zu den Kunden.
AppYourself bietet diese einmalige Kombination aus Web App und App im App Store in einem Paket. Und zudem bedarf es keinem Expertenwissen oder Programmierkenntnisse. Mit AppYourself kann jeder seine eigene App selbst erstellen.
Weitere Informationen: http://appyourself.net

Published in: Technology
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Mobile Marketing für KMUs

  1. 1. Mobile Marketingfür KMUsVDAV-Branchentreff - Berlin 2013
  2. 2. Benjamin Heisch © AppYourself GmbH
  3. 3. Benjamin Heisch © AppYourself GmbHPersonen in Millionen6.318.4314.0317.8021.3027.3031.0035.3439.9344.7349.6554.6158.98010203040506070Jan. 2009 Jan. 2010 Dez. 2010 Jul. 2011 Dez. 2011 Jul. 2012 Dez. 2012 Jul 13 Dez 13 Jul 14 Dez 14 Jul 15 Dez 15Anzahl der Smartphone-Nutzer in Deutschland (in Millionen)Quelle: Statista, ComScore. MobiLens
  4. 4. Benjamin Heisch © AppYourself GmbH89 % nutzen ihr Gerät den ganzen TagQuelle: The Mobile Movement Study, Google/Ipsos, April 2011
  5. 5. Benjamin Heisch © AppYourself GmbH80 %der SmartphoneSuchanfragen habeneinen lokalen Bezug82 %werden daraufhinaktiv77 %Kontaktierendas Geschäft44 %Tätigen einenKauf75 %werdensofort aktiv!Quelle: Our Mobile Planet, thinkwithgoogle.com, 2012
  6. 6. Was sollten KMUs tun?Benjamin Heisch © AppYourself GmbH1. Geeignete mobile Web-Präsenz für einfache undunmittelbare Kontaktaufnahme2. Native App im App Store, der direkte Draht zum Kunden
  7. 7. 1. Die geeignete Web-Präsenz
  8. 8. 2. Eigene App für optimale KundenbindungBenjamin Heisch © AppYourself GmbH
  9. 9. Von der Suchanfrage zum KundenBenjamin Heisch © AppYourself GmbH
  10. 10. Lösungsansatz von AppYourselfBenjamin Heisch © AppYourself GmbH1. App-Baukasten Kein Entwickler Keine technischen Kenntnisse Zeit- und Kosteneffizient Flexibel
  11. 11. App - BaukastenBenjamin Heisch © AppYourself GmbH Im Browser Live Vorschau Vorgefertigte aber flexibleModule Individuelle Gestaltung
  12. 12. App - BaukastenBenjamin Heisch © AppYourself GmbH Umfangreiche Funktionen Empfohlene Funktionen für jede Branche
  13. 13. Lösungsansatz von AppYourselfBenjamin Heisch © AppYourself GmbH1.2.BaukastenWeb und App Kein Entwickler Keine technischen Kenntnisse Zeit- und Kosteneffizient Flexibel Integrierte Gesamtlösung aus Web- und Nativer App Optimiert für den mobilen User Ermöglicht zunehmende Kundenbindung für KMUs
  14. 14. Web AppBenjamin Heisch © AppYourself GmbH Ausgelegt auf mobilenNutzer (Aktions-orientiert) Offline-fähig Look‘n‘Feel einer App Sofort verfügbar
  15. 15. Native AppBenjamin Heisch © AppYourself GmbH Präsenz im App Store und aufdem wichtigsten Gerät derKunden Push Nachrichten fürSonderangebote, Gutscheine, Specials, etc..demnächst
  16. 16. Lösungsansatz von AppYourselfBenjamin Heisch © AppYourself GmbH1.2.BaukastenWeb und App Kein Entwickler Keine technischen Kenntnisse Zeit- und Kosteneffizient Flexibel Integrierte Gesamtlösung aus Web -und Nativer App Optimiert für den mobilen User Ermöglicht zunehmende Kundenbindung für KMUs3.MobileMarketingService Vermarktungshilfe On- und Offline Geprüfte Konzepte für relevante Branchen
  17. 17. Mobile MarketingBenjamin Heisch © AppYourself GmbH QR-Code Materialien Bierdeckel Aufsteller Aufkleber Flyer ...
  18. 18. Für Partner?Benjamin Heisch © AppYourself GmbH
  19. 19. Passende Lösung für jeden PartnerBenjamin Heisch © AppYourself GmbH* Managed Kundenservice per Service Credits-System** Apps werden in max. 48h fertiggestelltSelf - Service Managed ServiceVertrieb Partner PartnerKundenservice Partner Partner / AppYourself*App Design, Pflege Partner AppYourself**Technik, Wartung, AppStore, Updates, etc.AppYourself AppYourself
  20. 20. White Label DashboardBenjamin Heisch © AppYourself GmbH CMS für Kunden Versand von Push Nachrichten Einstellen von Gutscheinen Verwalten von Events Shop Artikel pflegen Verkäufe verwaltenBald: Statistiken App Nutzung in Echtzeit einsehen Erfolgsmessung von Aktionen Neuigkeiten / News-Center 1zu1 Kommunikation Versand von (Push) Nachrichten
  21. 21. VerkaufsunterstützungBenjamin Heisch © AppYourself GmbH Professionelle Verkaufsbroschüre White Label (Ohne Branding) Branded (mit Ihrem Branding) Schulung Vertrieb Workshop Demo-Apps für Branchen Ihrer Wahl Sofort vertriebsbereit Können als Vorlagen verwendetwerden
  22. 22. Vorteile AppYourselfBenjamin Heisch © AppYourself GmbH Effiziente App-Produktion dank vorgefertigter Module nachBaukasten Prinzip Präsenz für Web und App Store in einem integriertem Angebot Layout und Design an Corporate Identity anpassbar Wartung und Pflege bei ständig verändertem Marktumfeld inklusive Anwendbar für alle Branchen
  23. 23. Ihre Vorteile als PartnerBenjamin Heisch © AppYourself GmbH Keine Setupkosten White Label – Es ist Ihr Kunde! Klares Preismodell. Keine Preisbindung Sofort Starten durch Verkaufsunterstützung und Managed Service
  24. 24. Es gibt viel zu tun!Benjamin Heisch © AppYourself GmbH3,7 Mio. KMUs in DeutschlandCa. 15 % haben eine mobile Web-PräsenzNur 7 % habe eine für den mobilen Nutzer optimiertePräsenz
  25. 25. Über unsBenjamin Heisch © AppYourself GmbH 15 Mitarbeiter 7.000+ veröffentlichte AppsBenjamin Heisch / CEOM: bh@appyourself.netT: 0174/3383382Kontakt

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