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The 10 Biggest Mistakes Marketers Make
The 10 Biggest Mistakes Marketers Make   ,[object Object]
1.   Handing off leads to sales—and then forgetting about them ,[object Object]
2.  Failing to speak the language of business ,[object Object]
3.  Using metrics that don't matter to top management ,[object Object]
4.  Living in the marketing silo.  ,[object Object]
5.  Using  ad- hoc  marketing  processes ,[object Object]
    6. Letting R&D shoulder all the risk ,[object Object]
7.  Ignoring your company's business model ,[object Object]
8.- Swallowing fads without gauging their potential ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],9 .  Failing to market marketing inside your organization
[object Object],10.  Failing to be a cash-flow leader
[object Object],[object Object]
Key Economic Indicators   Key Websites   Economy Reports   You Are Here:  Home  > Member Economies        APEC has 21 members. The word 'economies' is used to describe APEC members because the APEC cooperative process is predominantly concerned with trade and economic issues, with members engaging with one another as economic entities.  Individual economy reports, key economic statistics and economy websites can be accessed in this section. APEC Members    Date of Joining    Australia Brunei Darussalam Canada  Chile People's Republic of China Hong Kong, China Indonesia Japan Republic of Korea Malaysia Mexico New Zealand Papua New Guinea Peru Philippines Russia Singapore Chinese Taipei Thailand United States Viet Nam   6-7 Nov 1989 6-7 Nov 1989 6-7 Nov 1989 11-12 Nov 1994 12-14 Nov 1991 12-14 Nov 1991 6-7 Nov 1989 6-7 Nov 1989 6-7 Nov 1989 6-7 Nov 1989 17-19 Nov 1993 6-7 Nov 1989 17-19 Nov 1993 14-15 Nov 1998 6-7 Nov 1989 14-15 Nov 1998 6-7 Nov 1989 12-14 Nov 1991 6-7 Nov 1989 6-7 Nov 1989 14-15 Nov 1998                      Membership Guidelines APEC Economic Outlook 2004(PDF,9411 Kb) APEC Individual Action Plans                                                                                                                                                                                                                                                                                       Key Websites   Economy Reports   Working Level   Action Plans   Stakeholder Participation   APEC Observers   Deputy Executive Director     Industry Dialogues   APEC Australia 2007 Business Summit   APEC Business Travel Handbook   APEC Business Travel Card           Pu blications by APEC Groups           Pu blications Available Online   Ordering and Delivery Information   Terms of Use   APEC Secretariat   APEC Study Centre   Agricultural Technical Cooperation Working Group   Committee on Trade and Investment   Economic Committee   Eminent Persons Group   Energy Working Group   SOM Steering Committee on ECOTECH   Fisheries Working Group   Human Resources Development Working Group   Industrial Science and Technology Working Group   Marine Resource Conservation Working Group   Small and Medium Enterprises Working Group   Telecommunications and Information Working Group   Tourism Working Group   Transportation Working Group   Working Group on Trade Promotion   Other APEC Groups   2006   2005   2004   2003   2002   2001   2000   1999   1998   1997-1993           Wo rking Groups           SO M Special Task Groups           Ot her APEC Groups and Initiatives   2005   2004   2003   2002   2001   2000   1999   1998   1997   1996   1995   1994   1993           Se ctoral Ministerial Statements           Co mmittee on Trade and Investment   Economic Committee   SOM Steering Committee on Economic and Technical Cooperation   Energy   Fisheries   Human Resources Development   Industrial Science and Technology   Marine Resource Conservation   Small and Medium Enterprises   Telecommunications and Information   Tourism   Trade Promotion   Transportation   Counter Terrorism Task Force   Electronic Commerce Steering Group   Gender Focal Point Network   Health Task Force   Social Safety Net Capacity Building Network   Task Force for Emergency Preparedness   APEC Food System   APEC Study Centers Consortium   Finance Ministers' Process   Free Trade Agreements and Regional Trade Agreements   Human Capacity Building   Life Sciences Innovation Forum   New Economy - e-APEC Strategy   Sustainable Development   2005   2004   2003   2002   2001   2000   1999   1998   1997   1996   1995   1994   1993   1992   1991   1990   1989   Education   Energy   Environment   Finance   Health   Human Resource Development   Mining   Ocean-Related   Science and Technology   Small and Medium Enterprises   Sustainable Development   Telecommunications and Information   Tourism   Trade   Transportation   Women   Business Mobility Group   Chemical Dialogue   Competition Policy and Deregulation Group   Government Procurement Experts' Group   Group on Services   Intellectual Property Rights Experts' Group   Investment Experts' Group   Market Access Group   Non-Ferrous Metal Dialogue   Rules of Origin   Sub-Committee on Customs Procedures   Sub-Committee on Standards and Conformance   Strengthening Economic Legal Infrastructur   WTO Capacity Building Group         Copyright APEC 2007. All Rights Reserved.                                                                                                                                                                                                     Scope of Work           Ho w APEC Operates   Structure           AP EC Secretariat   APEC Logo Use   Policies and Procedures   History                                                                                                                                                                                           Fact Sheets   Speeches           AP EC E-Newsletter  News Alerts Subscription                                                                                                                                                                                                                                                                                                                                                                                                                                                                      TERMS OF USE COPYRIGHT STATEMENT CONTACT US APEC LOGO USE

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MISTAKES MARKETERS

  • 1. The 10 Biggest Mistakes Marketers Make
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  • 13.
  • 14. Key Economic Indicators Key Websites Economy Reports You Are Here: Home > Member Economies       APEC has 21 members. The word 'economies' is used to describe APEC members because the APEC cooperative process is predominantly concerned with trade and economic issues, with members engaging with one another as economic entities. Individual economy reports, key economic statistics and economy websites can be accessed in this section. APEC Members   Date of Joining   Australia Brunei Darussalam Canada Chile People's Republic of China Hong Kong, China Indonesia Japan Republic of Korea Malaysia Mexico New Zealand Papua New Guinea Peru Philippines Russia Singapore Chinese Taipei Thailand United States Viet Nam   6-7 Nov 1989 6-7 Nov 1989 6-7 Nov 1989 11-12 Nov 1994 12-14 Nov 1991 12-14 Nov 1991 6-7 Nov 1989 6-7 Nov 1989 6-7 Nov 1989 6-7 Nov 1989 17-19 Nov 1993 6-7 Nov 1989 17-19 Nov 1993 14-15 Nov 1998 6-7 Nov 1989 14-15 Nov 1998 6-7 Nov 1989 12-14 Nov 1991 6-7 Nov 1989 6-7 Nov 1989 14-15 Nov 1998                   Membership Guidelines APEC Economic Outlook 2004(PDF,9411 Kb) APEC Individual Action Plans                                                                                                                                                                                                                                                                                  Key Websites Economy Reports Working Level Action Plans Stakeholder Participation APEC Observers Deputy Executive Director   Industry Dialogues APEC Australia 2007 Business Summit APEC Business Travel Handbook APEC Business Travel Card      Pu blications by APEC Groups      Pu blications Available Online Ordering and Delivery Information Terms of Use APEC Secretariat APEC Study Centre Agricultural Technical Cooperation Working Group Committee on Trade and Investment Economic Committee Eminent Persons Group Energy Working Group SOM Steering Committee on ECOTECH Fisheries Working Group Human Resources Development Working Group Industrial Science and Technology Working Group Marine Resource Conservation Working Group Small and Medium Enterprises Working Group Telecommunications and Information Working Group Tourism Working Group Transportation Working Group Working Group on Trade Promotion Other APEC Groups 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997-1993      Wo rking Groups      SO M Special Task Groups      Ot her APEC Groups and Initiatives 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993      Se ctoral Ministerial Statements      Co mmittee on Trade and Investment Economic Committee SOM Steering Committee on Economic and Technical Cooperation Energy Fisheries Human Resources Development Industrial Science and Technology Marine Resource Conservation Small and Medium Enterprises Telecommunications and Information Tourism Trade Promotion Transportation Counter Terrorism Task Force Electronic Commerce Steering Group Gender Focal Point Network Health Task Force Social Safety Net Capacity Building Network Task Force for Emergency Preparedness APEC Food System APEC Study Centers Consortium Finance Ministers' Process Free Trade Agreements and Regional Trade Agreements Human Capacity Building Life Sciences Innovation Forum New Economy - e-APEC Strategy Sustainable Development 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989 Education Energy Environment Finance Health Human Resource Development Mining Ocean-Related Science and Technology Small and Medium Enterprises Sustainable Development Telecommunications and Information Tourism Trade Transportation Women Business Mobility Group Chemical Dialogue Competition Policy and Deregulation Group Government Procurement Experts' Group Group on Services Intellectual Property Rights Experts' Group Investment Experts' Group Market Access Group Non-Ferrous Metal Dialogue Rules of Origin Sub-Committee on Customs Procedures Sub-Committee on Standards and Conformance Strengthening Economic Legal Infrastructur WTO Capacity Building Group       Copyright APEC 2007. 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