the presentation i pitched to Speller Metcalfe

1. Hoarding design for
construction of a cyber
security base
Becky Bond

3. FAMILY RUN AWARD WINNING PERSONAL AND
HANDS ON
HEREFORD
BASED PROJECT
CYBER SECURITY
QUARTER
WOODEN
INTERIORS
SWISS TIMBER NATURAL LIGHT YELLOW AND
GREEN CHAIRS
SPACIOUS 001010110100101
0100 CODING
DESIGN
BLACK AND WOOD
LINE DESIGN
UNIQUE &
UNCONFINED
EMPHASISE NATURAL
SETTING
AIM TO SURPRISE COLLAGE/ILLUSTRATIO
N/ART INSPIRED
ENTRANCE PIECE THINK OUTSIDE THE
BOX
TheOutcome:TheSpace:
TheCompany:

4. Art pieces on such huge scales
work brilliantly and create a
fun, cheerful environment. I
want to bring this to a hoarding
board, rather than letting a
sleek but predictable advert
take over the space. The
potential in the 1.8 x 15m
space is amazing – it deserves
to highlight the best parts of
the company and their ethos in
a unique and spectacular

5. IDEAS FOR
THE TEXT
Feminine, exciting,
communal,
refreshing…
I wanted to divert
the stereotypes of
building sites –
manly, aggressive,
intimidating to
women, the same as
all other sites.
Make construction fun
Making construction fun
Making construction fun again
Making construction fun again. For everyone
Innovative construction. For everyone.

8. The aim was to create something fun, inclusive, sophisticated,
exciting and modern – things which reflect the Speller Metcalfe
approach to construction and their ethics.
I wanted to create an abstract visual language wherein I represented
Speller Metcalfe’s views, work and ethics.
The bright colours will stand out against the green area of the site
and create an eye catching banner and create an atmosphere of
excitement. The font is sharp and concise, while being modern and
aesthetically pleasing. The message is positive and highlights the
inclusivity of Speller Metcalfe, as well as making a point of your
collaboration with the university.
Overall, it’s a quirky design which will liven up your work site and
subvert from negative stereotypes of construction sites.

9. 8-BIT IDEA
 I drew out some
8-bit ideas –
tools,
machinery,
construction
workers, nature
and animals.
The cyber
security unit
generated the
idea of 8-bit,
retro designs. I
liked that they
seem nostalgic
and are a fun
way to work.

10. The building will be used as a cyber security unit,
which led me on to thinking about computer
graphics. 8-bit art was a concept which stood out to
me. I wanted to construct a mural piece in a visual
style which represented the cyber security unit. the
mural would show construction workers creating the
building using not just work tools but game
elements – shooting stars, lightning bolts etc. This
would create a less serious vision of construction
and will appeal to a range of audiences.