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Is this YOUR Institutions’ Pre-GFE Loan Presentation?
From: loan.officer@xyzmtg.com [mailto:loan.officer@xyzmtg.com]
Sent: Wednesday, February 29, 2012 12:22 PM
To: prospect@msn.com
Subject: RE: mortgage rates

I have a few options for you. First, here is a synopsis of your current loan. The current rate is 4.625%. The loan has about 27.5 years
remaining with a balance of approximately $399,000. The 30 year option would be at a rate of 3.875%. Based on a loan amount of
$406,000, the principle and interest payment would be $1909 or $234 less than your current payment. The 20 year option would be at a
rate of 3.625%. Based on the same loan amount, the principle and interest payment would be approximately $2,381. If your goal is to
reduce the overall payment, another option to consider would be a 5/1 ARM at a rate of 2.25%. The would change the principle and
interest payment to $1,552 or $591 less than your current payment. (Obviously the savings could be added to the principle of the new loan
each month, reducing the principle by over $35,000 in that five year period.

Thanks,

Loan R. Officer

Mortgage Consultant
Residential Sales
NMLSR ID 999X

XYZ Residential Mortgage | 21 Oak Tree Dr | Charlotte, NC 22407
Tel (336) 888-1111 | | Fax (866) 888-2222
loan.officer@xyzmtg.com
www.loanofficer.com

This is an unsecured email service which is not intended for sending confidential or sensitive information. Please do not include your social
security number, account number, or any other personal or financial information in the content of the email. This may be a promotional
email. To discontinue receiving promotional emails from XYZ Bank N.A., including XYZ Residential Mortgage, click here
Remove@xyzmtg.com.
It shouldn’t be
From: loan.officer@xyzmtg.com [mailto:loan.officer@xyzmtg.com]
Sent: Wednesday, February 29, 2012 12:22 PM
To: prospect@msn.com
Subject: RE: mortgage rates

I have a few options for you. First, here is a synopsis of your current loan. The current rate is 4.625%. The loan has about 27.5 years
remaining with a balance of approximately $399,000. The 30 year option1,2 would be at a rate of 3.875%1,4,5. Based on a loan amount of
$406,0001, the principle and interest payment would be $19091,3,7 or $234 less than your current payment. The 20 year option1,2 would be
at a rate of 3.625%1,4. Based on the same loan amount, the principle and interest payment would be approximately $2,3811,3,7. If your goal
is to reduce the overall payment, another option to consider would be a 5/1 ARM at a rate of 2.25%1,3,4,5. The would change the principle
and interest payment to $1,5521,3,6,7 or $591 less than your current payment. (Obviously the savings could be added to the principle of the
new loan each month, reducing the principle by over $35,000 in that five year period.

Thanks,                                                                 1. Trigger terms
Loan R. Officer                                                         2. Period of repayment
                                                                        3. Terms of repayment
Mortgage Consultant                                                     4. APR disclosure (missing)
Residential Sales
                                                                        5. Index + margin (missing)
NMLSR ID 999X
                                                                        6. P&I payment based on initial note rate, not index +
XYZ Residential Mortgage | 21 Oak Tree Dr | Charlotte, NC 22407            margin
Tel (336) 888-1111 | | Fax (866) 888-2222                               7. Missing required disclosure - Actual payment will be
loan.officer@xyzmtg.com                                                    higher to include taxes and insurance
www.loanofficer.com

This is an unsecured email service which is not intended for sending confidential or sensitive information. Please do not include your social
security number, account number, or any other personal or financial information in the content of the email. This may be a promotional
email. To discontinue receiving promotional emails from XYZ Bank N.A., including XYZ Residential Mortgage, click here
Remove@xyzmtg.com.
It could be…
Licensing / CE

Company /
Marketing




Tools / Systems
                    LEAD              1003
                           What
Training / Events          Happens?
                                      PROCESS

   Experience


                                      CLOSING
3 Questions – Increase Conversion 70%


      Can I           • Do I have the Cash?
 Afford It (now)?

      Can I           • Do I have the Cash Flow?
 Afford It (now)?

      Can I           • What’s the net impact to my
 Afford It (later)?     (cash) wealth over time?
Simple to Use




                Solves: User Engagement
Powerful to Use




                  Solves: User Disengagement
Comprehensive




                Solves: Multiple Tools
Relevant




           Solves: Changing Market Conditions
Clear




        Solves: Math Challenged
3 Questions – Cash




                 Solves: Decision Making Now
3 Questions – Cash Flow




                 Solves: Decision Making Now
3 Questions – Wealth




                Solves: Decision Making Now
Calculators




              Solves: Quick Questions
Customize




            Solves: Branding & Compliance
Present




          Solves: Client Confusion
Present
Simplicity




             Solves: Ease of Comparison
Educate




          Solves: Differentiation
Promote




          Solves: Partner & Consumer Marketing
Collaborate




              Solves: Reduces Time
Engage




         Solves: Third Party Approval
Show




       Solves: Reduces Time & Cost
Mobile Integration




                     Solves: Ongoing Leads
Learn more…




                      Bill Bodnar
        President, Sales and Business Development
                   Direct: (732) 526-1525
               Email: bbodnar@mssllc.com

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Simple and Compliant Presentation

  • 2. Is this YOUR Institutions’ Pre-GFE Loan Presentation? From: loan.officer@xyzmtg.com [mailto:loan.officer@xyzmtg.com] Sent: Wednesday, February 29, 2012 12:22 PM To: prospect@msn.com Subject: RE: mortgage rates I have a few options for you. First, here is a synopsis of your current loan. The current rate is 4.625%. The loan has about 27.5 years remaining with a balance of approximately $399,000. The 30 year option would be at a rate of 3.875%. Based on a loan amount of $406,000, the principle and interest payment would be $1909 or $234 less than your current payment. The 20 year option would be at a rate of 3.625%. Based on the same loan amount, the principle and interest payment would be approximately $2,381. If your goal is to reduce the overall payment, another option to consider would be a 5/1 ARM at a rate of 2.25%. The would change the principle and interest payment to $1,552 or $591 less than your current payment. (Obviously the savings could be added to the principle of the new loan each month, reducing the principle by over $35,000 in that five year period. Thanks, Loan R. Officer Mortgage Consultant Residential Sales NMLSR ID 999X XYZ Residential Mortgage | 21 Oak Tree Dr | Charlotte, NC 22407 Tel (336) 888-1111 | | Fax (866) 888-2222 loan.officer@xyzmtg.com www.loanofficer.com This is an unsecured email service which is not intended for sending confidential or sensitive information. Please do not include your social security number, account number, or any other personal or financial information in the content of the email. This may be a promotional email. To discontinue receiving promotional emails from XYZ Bank N.A., including XYZ Residential Mortgage, click here Remove@xyzmtg.com.
  • 3. It shouldn’t be From: loan.officer@xyzmtg.com [mailto:loan.officer@xyzmtg.com] Sent: Wednesday, February 29, 2012 12:22 PM To: prospect@msn.com Subject: RE: mortgage rates I have a few options for you. First, here is a synopsis of your current loan. The current rate is 4.625%. The loan has about 27.5 years remaining with a balance of approximately $399,000. The 30 year option1,2 would be at a rate of 3.875%1,4,5. Based on a loan amount of $406,0001, the principle and interest payment would be $19091,3,7 or $234 less than your current payment. The 20 year option1,2 would be at a rate of 3.625%1,4. Based on the same loan amount, the principle and interest payment would be approximately $2,3811,3,7. If your goal is to reduce the overall payment, another option to consider would be a 5/1 ARM at a rate of 2.25%1,3,4,5. The would change the principle and interest payment to $1,5521,3,6,7 or $591 less than your current payment. (Obviously the savings could be added to the principle of the new loan each month, reducing the principle by over $35,000 in that five year period. Thanks, 1. Trigger terms Loan R. Officer 2. Period of repayment 3. Terms of repayment Mortgage Consultant 4. APR disclosure (missing) Residential Sales 5. Index + margin (missing) NMLSR ID 999X 6. P&I payment based on initial note rate, not index + XYZ Residential Mortgage | 21 Oak Tree Dr | Charlotte, NC 22407 margin Tel (336) 888-1111 | | Fax (866) 888-2222 7. Missing required disclosure - Actual payment will be loan.officer@xyzmtg.com higher to include taxes and insurance www.loanofficer.com This is an unsecured email service which is not intended for sending confidential or sensitive information. Please do not include your social security number, account number, or any other personal or financial information in the content of the email. This may be a promotional email. To discontinue receiving promotional emails from XYZ Bank N.A., including XYZ Residential Mortgage, click here Remove@xyzmtg.com.
  • 5. Licensing / CE Company / Marketing Tools / Systems LEAD 1003 What Training / Events Happens? PROCESS Experience CLOSING
  • 6. 3 Questions – Increase Conversion 70% Can I • Do I have the Cash? Afford It (now)? Can I • Do I have the Cash Flow? Afford It (now)? Can I • What’s the net impact to my Afford It (later)? (cash) wealth over time?
  • 7. Simple to Use Solves: User Engagement
  • 8. Powerful to Use Solves: User Disengagement
  • 9. Comprehensive Solves: Multiple Tools
  • 10. Relevant Solves: Changing Market Conditions
  • 11. Clear Solves: Math Challenged
  • 12. 3 Questions – Cash Solves: Decision Making Now
  • 13. 3 Questions – Cash Flow Solves: Decision Making Now
  • 14. 3 Questions – Wealth Solves: Decision Making Now
  • 15. Calculators Solves: Quick Questions
  • 16. Customize Solves: Branding & Compliance
  • 17. Present Solves: Client Confusion
  • 19. Simplicity Solves: Ease of Comparison
  • 20. Educate Solves: Differentiation
  • 21. Promote Solves: Partner & Consumer Marketing
  • 22. Collaborate Solves: Reduces Time
  • 23. Engage Solves: Third Party Approval
  • 24. Show Solves: Reduces Time & Cost
  • 25. Mobile Integration Solves: Ongoing Leads
  • 26. Learn more… Bill Bodnar President, Sales and Business Development Direct: (732) 526-1525 Email: bbodnar@mssllc.com