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How To Be Black
(Online), Redux
   by @baratunde, a black dude

       author-in-progress

        #HowToBeBlack
why black people
 are important
we look good
history proves black
people are the future
e.g. rock n roll
e.g. hip hop
e.g. ass / lip injections
black people spend $
My Qualifications
32 years experience
    being black
have black friends
watched the wire
co-founder @jjpolitics
The Racial
Profiling Cookie
home broadband by
     type of folk
            White Folk          Black Folk          Hispanic Folk

                                                                     68
 70
                                              56                     65
52.5                      47                  57
       41
                          48                                         46
       42                                     43
 35                       40

       31

17.5


  0
   2006                  2007                2008                   2009

                                                                     Source: Pew
mobile internet use by
     type of folk
             Ever                Yesterday

50
                    48                   47
40

30
     28                     29                    29

20
             17
10

 0
     White Folk     Black Folk          Hispanic Folk

                                                        Source: Pew
When tethered and wireless access
are considered together, the gaps in
online engagement between whites
    and blacks largely dissipates.



                                Source: Pew
“Black People Twitter”
             or
the tweets come out at night
the dozens
The dozens is an element of the African
      American oral tradition in which two
competitors, usually males, go head-to-head in an
 improvised competition of often good-natured,
   ribald trash talk. They take turns insulting—
    cracking, snapping, West Coast dissin'", or
   ranking on—one another, their adversary's
  mother or other family member until one of
              them has no comeback.



                                          Source: Wikipedia
“Yo moms such a ho they
set up robocalls for all her
       booty calls.”

       - @AnilDash

           Source: dashes.com/anil/2008/10/yo-mamas-so-fat.html
#HowBlackAreYou
#hashtaggery on
 trending topics
          #blackis

         #blackaint

    #dontactlikeyounever

     #uainthittinitright

     #IfSantaWasBlack

        BET Awards

          #ripbig
#IfSantaWasBlack
Source: omgblackpeople.wordpress.com
black folks = 24% of twitter??




                    Source: Edison Research
Source: Edison Research
Source: Edison Research
80 Van Dam St.
“they don’t want
welfare people to know
    about this stuff”
the @FutureOf:
     build v buy
 create v consume
 inter-racial convo
“I believe technology is about more than
consuming. I believe technology can literally
change the world and can be used to wage
          unadulterated warfare!”

- Gina McCauley, What About Our Daughters
@BWBConference
@jjpolitics
@profblmkelley
baratunde.com/franscrollow

    author of forthcoming
    “How To Be Black”
       Harper Collins

      #HowToBeBlack

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How To Be Black Online (Redux) -

Editor's Notes