Baratunde Thurston on the Facebook Curmudgeon Panel at WCF 07

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My slides from the Web Community Forum Facebook Conference. Panel moderated by Dave McClure with co-panelists Tris Hussey and Jeremy Pepper. See more background here http://urltea.com/2av6

Technology

My Name is Baratunde, and
I’m a Facebook Curmudgeon
Small Presentation Thing for Web Community Forum 2007

www.baratunde.com

Comedian, Author, Vigilante Pundit

About Me

Political comedian, writer
Blogger for Huffington Post, Jack & Jill
Politics, baratunde.com
Former strategy consultant for
mediacommwebstuff
Recently joined The Onion as Web Editor

www.baratunde.com

Facebook User Since 1990s

www.baratunde.com

Rich User Profiles!

Name Major
Phone Number Email
Mailing Address Dorm Room
Class Year Offline-Poking
www.baratunde.com

Rich User Profiles!
Multi-
Platform
Messaging

Name Major
Phone Number Email
Mailing Address Dorm Room
Class Year Offline-Poking
www.baratunde.com

Rich User Profiles!
Multi-
Platform
Messaging

Behaviorial
Targeting
Data

Name Major
Phone Number Email
Mailing Address Dorm Room
Class Year Offline-Poking
www.baratunde.com

Rich User Profiles!
Multi-
Platform
Messaging

Behaviorial
Targeting
Data

Name Major
Phone Number Email Location-
Based
Mailing Address Dorm Room Services

Class Year Offline-Poking
www.baratunde.com

Things to Fix
in the New FacebookWebAdvertisingSocialPlatform 2.0 Service

Bad for whales (partially resolved)
Bass ackwards contacts & messaging
The (Spam) Platform
Other Whining
Conclusion

www.baratunde.com

The Day Facebook Died to Me
Presence
August 17, 2007

900 frnds, 600 in grp
replaced email list.
trapped
used for promo
BLOCKED
>> Angry Blogging
Photo by B I R D, via Flickr

Status: Partially resolved by Pages
www.baratunde.com

Groups vs. Pages
Presence
How about Grages?
Feature Groups Pages
? Y
Bulk Messaging w/o Limit

Y --
Members Can Reply to Msg

-- --
Target Msg by Geography, Other

Y -- *
Invite Mechanism

Y -- *
Use for Event Invites

-- Y
Applications

Y
Usage Metrics (vid plays, etc)

Y -- *
Easy to Find (via directory)

Status: Pages wins for me.
* = likely to be fixed
www.baratunde.com

I have 1,224 friends
Contacts
Now what?

Create Custom Groups:
Affiliation: high school, conference, illegally wiretapped
Geography, etc.

Let Me Do Things with them
Messaging
Event invites
View and interact with apps (e.g. popular books among subgroup)

Status: Still Sucks
www.baratunde.com

MySpace Flashbacks
Msging
or Never Abandon Basic Features that Work

Folders???
Search???
Group Messages???
Flagging???
Filters/Blocking???
Export/Download???

Status: Still Sucks
www.baratunde.com

MySpace Flashbacks
Msging
or Never Abandon Basic Features that Work

Folders???
Search???
Group Messages???
EMAIL!!
Flagging???
Filters/Blocking???
Export/Download???

Status: Still Sucks
www.baratunde.com

If I get one more Zombie invite
CrApps ...I’m digging up a corpse, injecting it with the Rage virus and
setting it loose on the Facebook developers

Give me a Dashboard w/ total &
friend users
Build in ratings
Create a category for “stupid”
Let me opt out

Status: Getting better. Doesn’t
email me
www.baratunde.com

Networks and Beacon
Whining
Now I’m just piling on

Let me join multiple city networks
Give users explicit control of their data

www.baratunde.com

Facebook has massive potential
The End
May one day be as good as

www.baratunde.com

Facebook has massive potential
The End
May one day be as good as

The
Internet

www.baratunde.com

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Baratunde Thurston on the Facebook Curmudgeon Panel at WCF 07

1. My Name is Baratunde, and I’m a Facebook Curmudgeon Small Presentation Thing for Web Community Forum 2007 www.baratunde.com Comedian, Author, Vigilante Pundit

2. About Me Political comedian, writer Blogger for Huffington Post, Jack & Jill Politics, baratunde.com Former strategy consultant for mediacommwebstuff Recently joined The Onion as Web Editor www.baratunde.com

3. Facebook User Since 1990s www.baratunde.com

4. Rich User Profiles! Name Major Phone Number Email Mailing Address Dorm Room Class Year Offline-Poking www.baratunde.com

5. Rich User Profiles! Multi- Platform Messaging Name Major Phone Number Email Mailing Address Dorm Room Class Year Offline-Poking www.baratunde.com

6. Rich User Profiles! Multi- Platform Messaging Behaviorial Targeting Data Name Major Phone Number Email Mailing Address Dorm Room Class Year Offline-Poking www.baratunde.com

7. Rich User Profiles! Multi- Platform Messaging Behaviorial Targeting Data Name Major Phone Number Email Location- Based Mailing Address Dorm Room Services Class Year Offline-Poking www.baratunde.com

8. Things to Fix in the New FacebookWebAdvertisingSocialPlatform 2.0 Service Bad for whales (partially resolved) Bass ackwards contacts & messaging The (Spam) Platform Other Whining Conclusion www.baratunde.com

9. The Day Facebook Died to Me Presence August 17, 2007 900 frnds, 600 in grp replaced email list. trapped used for promo BLOCKED >> Angry Blogging Photo by B I R D, via Flickr Status: Partially resolved by Pages www.baratunde.com

10. Groups vs. Pages Presence How about Grages? Feature Groups Pages ? Y Bulk Messaging w/o Limit Y -- Members Can Reply to Msg -- -- Target Msg by Geography, Other Y -- * Invite Mechanism Y -- * Use for Event Invites -- Y Applications Y Usage Metrics (vid plays, etc) Y -- * Easy to Find (via directory) Status: Pages wins for me. * = likely to be fixed www.baratunde.com

11. I have 1,224 friends Contacts Now what? Create Custom Groups: Affiliation: high school, conference, illegally wiretapped Geography, etc. Let Me Do Things with them Messaging Event invites View and interact with apps (e.g. popular books among subgroup) Status: Still Sucks www.baratunde.com

12. MySpace Flashbacks Msging or Never Abandon Basic Features that Work Folders??? Search??? Group Messages??? Flagging??? Filters/Blocking??? Export/Download??? Status: Still Sucks www.baratunde.com

13. MySpace Flashbacks Msging or Never Abandon Basic Features that Work Folders??? Search??? Group Messages??? EMAIL!! Flagging??? Filters/Blocking??? Export/Download??? Status: Still Sucks www.baratunde.com

14. If I get one more Zombie invite CrApps ...I’m digging up a corpse, injecting it with the Rage virus and setting it loose on the Facebook developers Give me a Dashboard w/ total & friend users Build in ratings Create a category for “stupid” Let me opt out Status: Getting better. Doesn’t email me www.baratunde.com

15. Networks and Beacon Whining Now I’m just piling on Let me join multiple city networks Give users explicit control of their data www.baratunde.com

16. Facebook has massive potential The End May one day be as good as www.baratunde.com

17. Facebook has massive potential The End May one day be as good as The Internet www.baratunde.com

Baratunde Thurston on the Facebook Curmudgeon Panel at WCF 07

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