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Presentation for Startup Weekend in Peel Region on Oct 20, 2012.
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Startup Weekend Peel
1.
Startup Weekend Peel
By: Chris Herbert Date: Oct 20/12 © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 1
2.
Startup Weekend Peel First
Things First © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 2
3.
How Cool is
This?! © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 3
4.
My presentation and
other resources for you that may be of value to you this weekend -> www.mi6agency.com © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 4
5.
Startup Weekend Peel A
Bit About Yours Truly © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 5
6.
I’m an Entrepreneur
& Coach Click to see my LinkedIn profile online © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 6
7.
I have a
small business Mi6 creates B2B social networks & communities that build reputations, generate results and make markets. Our website © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 7
8.
And a social
cause © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 8
9.
Blowing Our Horn
…. a bit © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 9
10.
Startup Weekend Peel Marketing
© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 10
11.
What Is Marketing? ©
Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 11
12.
What Is Marketing? “
Marketing’s goal is to get and keep customers. They buy what you offer because it solves a market problem, fulfills or creates a need that delivers value to them at a profit to your company.” © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 12
13.
Top Five Marketing
Musts Is that picture a big creepy or what? © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 13
14.
Things I Would
Focus On #1: Market Opportunity & Validation (but…) #2: Who’s your target customers, why will they buy and where are they? #2: Revenue (multiple sources, channels, how much, who buys, how much do you charge?) #3: Go to Market Plan (direct, indirect, B2C and B2B) #4: Differentiation and value proposition (what makes you special and hard to copy?) #5: Tap in to your networks (and others) and get your first deal…. (expect to pivot) © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 14
15.
Man in the
Chair Click here to watch © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 15
16.
Thanks to You!
Let’s Connect! Chris Herbert, CMO of Mi6 | Cofounder Silicon Halton P: 905.582.3741 E: cherbert@Mi6agency.com T: @B2Bspecialist T: @Mi6agency W: Mi6agency.com L: www.linkedin.com/in/chrisherbert (please indicate how we met and/or know each other) © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 16 16
17.
Mi6 creates B2B
social networks & communities that build reputations, generate results and make markets. © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 17
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