One question that I was asking myself for quite some time is what is I want to launch an internet concern, a social media company or something on the digital revolution lines in UAE. What will help me succeed? I am trying to answer that question in this blog entry, hope you will find it useful.

1. Consumer Insights with Ayesha Saeed
Social Media in UAE
Keys to Success
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2. UAE
Consumer Insights with Ayesha Saeed
Per capita In total people from Population of the 20.1 per cent were
income of 208 nationalities UAE in 2009 stands Emiratis according
$54,430 are living in UAE at 6,000,0000 to 2005 census
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3. E-commerce in UAE to hit
Consumer Insights with Ayesha Saeed
$36bn by 2010
This is bigger than the whole
economy of Lebanon
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4. Consumer Insights with Ayesha Saeed
3 out of 5 people have an internet access (Source: Internet world stats)
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5. Consumer Insights with Ayesha Saeed
More than 40% of UAE internet users are female, that implies almost all
women in UAE have internet access
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6. Consumer Insights with Ayesha Saeed
What UAE Wants?
The following slides chalks out Macro consumer desires at
National level and how new Social media companies can
utilize those insights into their benefits
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7. Consumer Insights with Ayesha Saeed
International and Regional
Recognition
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8. Consumer Insights with Ayesha Saeed
Leveraging it for Social Media
• Innovate : Make UAE the platform for
something new (it will gain traction, usage,
build community)
•Be the First 1 in some respect: Example UAE
the first one to launch Windows 7
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9. Consumer Insights with Ayesha Saeed
Brand Abu Dhabi
Brand Dubai on twitter
Identity – Personality –
Individuality
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10. Consumer Insights with Ayesha Saeed
Leveraging it for Social Media
• Maintain the Identity : Learn from leading
Arab online communities maktoob , travian ,
UAE women network or follow the guidelines
chalked out for brand Abu-Dhabi
•Language: Arabic. Remember the journey of
culture, identity and heritage begins from
there. (plus, language will help you fit-in well
with Arabic speakers)
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11. Nationalization – Emiratization
Consumer Insights with Ayesha Saeed
Preserving & Promoting
Emirati Culture & Heritage
Identity – Personality –
Individuality – Culture
Uniqueness
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12. Consumer Insights with Ayesha Saeed
Leveraging it for Social Media
• Segmentation: Create activity groups of and
for Emiratis. Provide Emiratis some form of
exclusivity
•Language: Again. Remember Spoken Arabic
is different in different regions of the Arab
world
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13. Consumer Insights with Ayesha Saeed
Abu Dhabi Emiratization Council Zayed Future Energy
Ibtikar creative labs
prize
turning ideas into
businesses
Equip and enable UAE’s
youth to touch the sky
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14. Consumer Insights with Ayesha Saeed
Leveraging it for Social Media
• Enable: Be an enabler; either by
connecting, providing knowledge, providing
ideas, facilitating education. Enlighten /
connect / update / Equip / provide voice etc
•Encourage: Occasionally and/or regularly
encourage offline and online activities
through your social media that helps
youngsters at UAE to be heard at
international level
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15. Consumer Insights with Ayesha Saeed
Irena @ UAE –
official presentation
UAE’s carbon free
city - Masdar
Future beyond real-estate &
oil
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16. Consumer Insights with Ayesha Saeed
Leveraging it for Social Media
• Business: UAE is a trade & business hub for
MENA. Help the entrepreneurs interact,
exchange knowledge, and use it as a platform
to revolutionize their business. Better yet,
promote SMEs
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17. Consumer Insights with Ayesha Saeed
For more log on to: www.asaeed.wordpress.com
For UAE internet statistics log on to:
http://asaeed.wordpress.com/2009/10/26/consumer-
trends-uae-digital-landscape/
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ms.ayeshasaeed@gmail.com