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Schema.org - Strukturierte Daten und Rich Snippets

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Alles was Sie rund um das Thema Schema.org wissen sollten, kann in dieser Präsentation von avenit nachgelesen werden. Unter anderem was Schema.org ist, welche Möglichkeiten sich dadurch ergeben und wie die Implementierung funktioniert.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Schema.org - Strukturierte Daten und Rich Snippets

  1. 1. Schema.org Strukturierte Daten & Rich Snippets Bild-Quellen: Fotolia, #36277972
  2. 2. // Dauer ca. 30 min Inhalte • Was ist schema.org? • Welche Möglichkeiten ergeben sich dadurch? • Wie funktioniert die Implementierung?
  3. 3. 3 WAS IST SCHEMA.ORG? Bild-Quelle: Photocase, © Sanjarok
  4. 4. 4 Problem // GOOGLE VERSTEHT NICHT ALLES • Problem: Google versteht die Inhalte unserer Webseite, aber den Zusammenhang nicht! Bild-Quelle: Fotolia, #48338437 - © arturaliev
  5. 5. 5 Lösung // ELEMENTE AUSZEICHNEN • Lösung: Wir zeichnen die Element unserer Webseite mit sogenannten „Markups“ aus Bild-Quelle: Icon made by OCHA from Flaticon.com
  6. 6. 6 Die 3 großen Suchmaschinen haben sich geeinigt // INITIATIVE FÜR EINHEITLICH STRUKTURIERTE DATEN schema.orgYahoo!Google bing
  7. 7. 7 Schema.org • Gegründet 2011 durch Google, Yahoo und Bing • Yandex, Russlands größte Suchmaschine, seit Ende 2011 dabei • HTML-Elemente bekommen eine semantische Bedeutung • Strukturierte Daten werden mit Rich Snippets „belohnt“ // FAKTEN
  8. 8. 8 Welche Daten können ausgezeichnet werden? • Erfahrungsberichte • Personen • Produkte • Rezepte • Veranstaltungen • u.v.m. Eine aktuelle Übersicht der von Google unterstützten Elemente finden Sie hier: https://support.google.com/webmasters/answer/99170?hl=de // FAKTEN
  9. 9. 9 WELCHE MÖGLICHKEITEN? Bild-Quelle: Photocase, Nr.139555 © ArztdemdieFrauenvertrauen
  10. 10. 10 Rich Snippet: Veranstaltung • Datum, Link zur Unterseite, Veranstaltungsort // BEISPIEL-TREFFER Bild-Quelle: Fotolia, #46675429 © peshkova © 2014 Google Inc. Alle Rechte vorbehalten. Google und das Google-Logo sind eingetragene Marken von Google Inc.
  11. 11. 11 Rich Snippet: Erfahrungsberichte • Bewertung in Sterneform & Anzahl der Erfahrungsberichte // BEISPIEL-TREFFER Bild-Quelle: Fotolia, #46675429 © peshkova © 2014 Google Inc. Alle Rechte vorbehalten. Google und das Google-Logo sind eingetragene Marken von Google Inc.
  12. 12. 12 Rich Snippet: Erfahrungsberichte • Voraussetzung: Bewertungen müssen auf der Seite sichtbar (und für den Suchmaschinenbot lesbar) sein // WEBSEITE Bild-Quelle: Fotolia, #46675429 © peshkova
  13. 13. 13 Rich Snippet: Erfahrungsberichte • Voraussetzung: Bewertungen müssen auf der Seite sichtbar (und für den Suchmaschinenbot lesbar) sein // WEBSEITE Bild-Quelle: Fotolia, #46675429 © peshkova
  14. 14. 14 Rich Snippet: Rezepte // BEISPIEL-TREFFER • Zubereitungszeit, Kalorien, Bewertungen uvm. sind möglich Bild-Quelle: Fotolia, #46675429 © peshkova
  15. 15. 15 Rich Snippet: Rezepte // BEISPIEL-TREFFER • Zubereitungszeit, Kalorien, Bewertungen uvm. sind möglich Bild-Quelle: Fotolia, #46675429 © peshkova
  16. 16. 16 Rich Snippet: Rezepte • „itemtype“  Art des Gegenstandes • „itemprop“  Eigenschaften des Gegenstandes, z.B. Name // CODE-BEISPIEL
  17. 17. 17 Wird mein Ranking dadurch besser? • Google nutzt Markup derzeit nicht für Ranking-Zwecke, Rich Snippets können aber bewirken, dass Ihre Seiten in den Suchergebnissen auffälliger sind, sodass Sie mehr Zugriffe erhalten. // NEIN! © 2014 Google Inc. Alle Rechte vorbehalten. Google und das Google-Logo sind eingetragene Marken von Google Inc.
  18. 18. 18 WIE ES FUNKTIONIERT Bild-Quelle: http://www.blickreflex.de/outdoor.htm
  19. 19. 19 Implementierung • Viele Plug-Ins vorhanden, z.B. von Magento • Daten sind meist schon vorhanden, müssen nur noch verwendet werden • Implementierung durch Programmierer // SCHEMA.ORG
  20. 20. 20 Was mache ich, wenn ich nicht programmieren kann?
  21. 21. 21 Google Data Highlighter // OHNE PROGRAMMIERKENTNISSE MÖGLICH © 2014 Google Inc. Alle Rechte vorbehalten. Google Webmaster Tools ist eine Marke von Google Inc.
  22. 22. 22 Google Data Highlighter // ZU FINDEN IN DEN GOOGLE WEBMASTER TOOLS © 2014 Google Inc. Alle Rechte vorbehalten. Google Webmaster Tools ist eine Marke von Google Inc.
  23. 23. 23 Google Data Highlighter • Es werden nicht alle Daten erkannt auf allen Seiten • Es funktioniert nur bei Google // NACHTEILE © 2014 Google Inc. Alle Rechte vorbehalten. Google und das Google-Logo sind eingetragene Marken von Google Inc.
  24. 24. 24 Testing mit dem Rich Snippet Testing Tool // ZU FINDEN IN DEN GOOGLE WEBMASTER TOOLS © 2014 Google Inc. Alle Rechte vorbehalten. Google und das Google-Logo sind eingetragene Marken von Google Inc.
  25. 25. 25 Future … nicht nur das Web • Wir müssen die Daten auf unseren Webseiten für die Maschinen verständlicher machen, nur so können diese auch auf iWatch, Google Glass und anderen neuartigen Devices verwendet werden. • Einige im Web traditionelle Geschäftsmodelle mögen dadurch verschwinden, aber es öffnen sich gleichzeitig wieder neue. Bild-Quelle: http://i.huffpost.com/gen/986016/thumbs/s-IWATCH-GOOGLE-GLASS-large.jpg?6
  26. 26. 26 Business Modelle werden verschwinden // FOLGEN © 2014 Google Inc. Alle Rechte vorbehalten. Google und das Google-Logo sind eingetragene Marken von Google Inc.
  27. 27. 27 Fazit // SCHEMA.ORG • Relativ einfache technische Implementierung • Rich Snippets sind nicht sofort sichtbar • Eye-Catcher auf der Ergebnisseite • Höhere Klickrate = mehr Besucher
  28. 28. 28 Haben Sie Fragen? Dann kontaktieren Sie uns unter info@avenit.de oder unter der Telefonnummer 0781/919 369 0. Oder schreiben Sie uns auf Facebook www.facebook.com/avenitag Christian Seifert CEO, Vorstandsvorsitzender

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