Humans Convert Bots Dont

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Dr. Augustine Fou - Independent Ad Fraud Researcher

Not all sources of display ads are created equal. Humans convert; so if you get your ads in front of more humans, you will get more conversions. Yeah, I needed to say that.

January 2018 / Page 0marketing.scienceconsulting group, inc.
CONFIDENTIAL
Display 4
2,036 humans
human conversion rate
Comparing 4 paid display sources
Site Traffic Conversions
8,482 818
4,216 humans
5%
human conversion rate
14,539 193
225 humans
9%
human conversion rate
2,248 23
168 humans
5%
human conversion rate
1,527 9
Display 3
Display 2
Display 1
Humans
40%

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