Click Fraud As Percent of Impressions
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Advertisers who are paying on cost per thousand basis should be aware that click fraud may be accounting for a sizable portion of impressions and clicks -- i.e. there will be no business impact.
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Click Fraud As Percent of Impressions
- 1. Click Fraud Rate 22% Source: ClickForensics 2006 - 2010 January 31, 2013 1
- 2. Botnets Cause Click Fraud 42% of click fraud caused by botnets Source: ClickForensics 2009 January 31, 2013 2
- 3. Dr. Augustine Fou – Agency Czar “I advise clients on detecting threats and sources of waste and inefficiency and how to mitigate it.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou January 31, 2013 acfou@mktsci.com 3
- 4. Related Articles Bad Guys Happily Rob Display Advertisers By: Augustine Fou, July 23, 2012 Everything Fake (Display Ad Fraud, Search Click Fraud) By: Augustine Fou, April 2013 Blacklisting vs Whitelisting By: Augustine Fou, October 2013 What Suspect Site Traffic and Gray-hat Techniques Look Like By: Augustine Fou, October 2013 Video Ad Fraud Investigation, Part 1 By: Augustine Fou, October 2013 -4- Augustine Fou