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Analitica para la construccion de tu estrategia digital

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Explica cómo utilizar la analítica para la creación de tu estrategia digital.

Parte desde el establecimiento de objetivos, metas a lograr y cómo medir cada una de las estrategias para lograrlo.

Además se da a conocer la diferencia entre medios propios y rentados, además de cómo medir cada uno.

Published in: Business
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Analitica para la construccion de tu estrategia digital

  1. 1. @attachmedia
  2. 2.  CEO Attachmedia  Consultor de Marketing digital  Google Regional Speaker  Web Analytics Master Certification Market Motive Carlo Rodríguez crodriguez@attachmedia.com
  3. 3. http://matt-smedley.com/web-analytics-framework
  4. 4. “ ”
  5. 5. http://matt-smedley.com/web-analytics-framework
  6. 6. 2 OBJETIVOS
  7. 7. http://matt-smedley.com/web-analytics-framework
  8. 8. “ ”
  9. 9. http://www.kaushik.net/avinash/six-visual-digital-marketing-analytics-strategic-solutions/#ownrent
  10. 10. http://www.kaushik.net/avinash/six-visual-digital-marketing-analytics-strategic-solutions/#ownrent
  11. 11. Adquisición Search Orgánico Search Pagado Display / Video Email Marketing Social Media/Social Ads Referencia
  12. 12. “ ”
  13. 13. See Think Do Personas de 16 a 25 años Personas de 16 a 25 años que están pensando estudiar una carrera universitaria Personas de 16 a 25 años que están pensando estudiar una carrera universitaria y que quieren hacerlo ahora
  14. 14. See Think Do Search Orgánico X X Search pagado X X Display/Video X X X Email Marketing X X X Social Media/Ads X X Referencia X X
  15. 15. “ ”
  16. 16. Costo por clic Costo por adquisición ROI Life time Value
  17. 17. “ ”
  18. 18. Métrica 1 Métrica 2 Métrica 3 Métrica 4 Social Media (See, Think) Amplification rate Aplausse rate Conversation rate Display/Video (See, Think) Alcance /Frecuencia Costo por alcance # de reproducciones Search orgánico (Think, Do) Visibilidad en search Posición promedio de keywords # de Visitas orgánicas Costo por adquisición Email Marketing (Do) Delivery rate Open rate Click trought rate Costo por adquisición
  19. 19. “ ”
  20. 20. “ ”
  21. 21. Attachmedia Carlo Rodríguez Arenas CEO / Consultor de Marketing digital Contacto Teléfono: 51 1 – 719-7604 Email: crodriguez@attachmedia.com www.attachmedia.com Blog.attachmedia.com

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