A study was conducted among housewives to understand their brand preferences and advertising recall for various personal care products. The study found that housewives preferred Tupperware due to its focus on health, safety and sustainability. Tata Salt was preferred for consistently delivering pure and healthy products at a high quality and low price. Dettol was preferred as a product for the whole family that effectively cleans wounds and houses. Surf Excel was preferred for its stain removing power, powerful cleaning, and good fragrance. Colgate was preferred for oral hygiene products like toothpaste, and doctors appearing in ads made it seem more trustworthy.

1. STUDY AMONG HOUSEWIVES TO
FIND OUT THE BRAND PREFERENCE
AND ADVERTISMENT RECALL FOR
VARIOUS BRANDS OF PERSONAL
CARE PRODUCTS

2.  The major brands and the reasons why
housewives prefer these…

3. Tupperware
 The brand focus on the health and safety of
associates.
 They act as good stewards of the
environment, and produce quality sustainable
products.

4. TATA SALT
 Consistent delivering on its promise of
purity and health.
 High quality and low price

5. DETTOL
 Product for the whole family
 It appeals to the customers who expect a
solution with very effective antiseptic
properties for cleaning wounds and house
cleaning.

6. SURF EXCEL
 Stain removing ability
 Powerful cleaning
 Good fragrance

7. COLGATE
 It is an oral hygiene product line
of toothpaste.
 It seems to be more trustworthy when the
models appear as doctors