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Community Management - Social Media - Collaborative starter

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La méthode Collaborative Starter développée par le cabinet Astrolab Communication a pour objectif d'aider les entreprises à initier l'identification, l'appropriation et l'organisation des communautés permettant de supporter l'organisation et ses objectifs.
Cette méthode repose sur la méthode de l'investigation appréciative qui est une démarche volontairement centrée sur les solutions, qui s’appuie sur les réussites, les forces et les atouts des équipes pour définir des ambitions et des engagements individuels et collectifs de réalisation.

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Community Management - Social Media - Collaborative starter

  1. 1. COLLABORATIVE   STARTER   WWW.ASTROLAB-COMMUNICATION.COM 1© ASTROLAB Communication - www.astrolab-communication.com Janvier 2013
  2. 2. VOS  BESOINS Répondre au contexte économique Devenir une entreprise agile Développer des processus collaboratifs Développer une culture et des pratiques d’intelligence collective 2© ASTROLAB Communication - www.astrolab-communication.com
  3. 3. COMMENT  ?   L’APPROCHE   TRADITIONNELLE   NOTRE  APPROCHE   Le syndrome Appropriation Panurge individuelle de Les sirènes 2.0 l’enjeu collectif 3© ASTROLAB Communication - www.astrolab-communication.com
  4. 4. NOTRE  MÉTHODE   Equipe de direction Définir l’objectif et le périmètre Timing : 2 à 3 semaines COMPRENDRE LES FORCES Collaborateurs Workshop (1 / 2 jours) – Méthode Timing : Investigation appréciative 1 / 2 jours pour le Workshop DECIDER DES AMBITIONS 1 semaine pour la restitution S’ENGAGER COLLECTIVEMENT & Equipe projet, Animateurs de INDIVIDUELLEMENT communautés (ou groupes), Mise en œuvre (Plan Projet) Utilisateurs Timing : selon Plan projet Communication Formation Mobilisation 4© ASTROLAB Communication - www.astrolab-communication.com
  5. 5. LA  MÉTHODE  DE     L’INVESTIGATION  APPRÉCIATIVE  (IA)   Cadrage : DECOUVERTE Objectif et Périmètre •  Révéler les forces vitales DEVENIR AMBITION •  Piloter, partager •  Imaginer le futur DECISION •  S’engager, construire L’IA est une méthode volontairement centrée sur les solutions, qui s’appuie sur les réussites, les forces et les atouts des équipes pour définir des ambitions et des engagements individuels et collectifs de réalisation. 5© ASTROLAB Communication - www.astrolab-communication.com
  6. 6. PRINCIPE DE LA MÉTHODE IAUn cap à Engagement ... à la Du rêve...franchir Réalité Décision Direction - Mise en œuvre Vision commune Cadrage Découverte Ambition Décision Devenir 1 vision 100 idées commune Projet Objectif Responsable Equipe Début / Fin Projet A Lorem Ipsum Ressource A Ressource B, C, F Mars / Mai Projet B Lorem Ipsum Ressource C Ressource B, C, F Mars / Mai Projet A Lorem Ipsum Ressource F N Mars / Mai Ressource B, C, F communautés Priorisation à Engagement prêtes à démarrer Cadrage Mise en œuvre des projets réparti sur 1 à 2 journées (selon nombre de participants) définis et validés2-3 semaines © ASTROLAB Communication - www.astrolab-communication.com
  7. 7. EN  PRATIQUE   Groupe N 24 10 Groupe 2 24 10 Priorisation Engagement 10 10 3 Engag ement Groupe 1 24 10 Projet Objectif Responsable Equipe Début / Fin Projet A Lorem Ipsum Ressource A Ressource B, C, F Mars / Mai Projet B Lorem Ipsum Ressource C Ressource B, C, F Mars / Mai Projet A Lorem Ipsum Ressource F Ressource B, C, F Mars / Mai Par Groupe : Plénière : Plénière : dédoublonnage, Plénière : dédoublonnage,Entretiens 2 à 2 Implications Organisation des Discussions, Priorisations (votes) individuelles équipes Négociations 7 © ASTROLAB Communication - www.astrolab-communication.com
  8. 8. A  PROPOS Cabinet de conseil enstratégie sensible, nousintervenons au travers deprestations de Conseils,Pilotage dOpérations etFormations pour aider lesentreprises à franchir descaps :•  Gestion de la communication de la crise,•  Conduite du changement,•  Management des communautés 8© ASTROLAB Communication - www.astrolab-communication.com Janvier 2013
  9. 9. L’ÉQUIPE   Christophe Lamandé Emmanuelle Hervé Historien Ingénieur 15 ans à la direction de la 15 ans expatriée DuPont communication et du de Nemours responsable Marketing chez Carrefour de la BU EMEA Turquie et Carrefour 7 ans de communication Groupe de crise pétrochimie et Officier de réserve de la pharma gendarmerie Nationale LES ASSOCIES Robert de Quelen Jean-Baptiste Plantin Master coach et Master Expert digital PNL 20 ans de projet e- 25 ans de communication business et en France et à communication digitale l’international pour Edelman et Eon Ministère de la défense, groupe PPR et Crédit Agricole 9© ASTROLAB Communication - www.astrolab-communication.com
  10. 10. NOUS CONTACTER Site web : www.astrolab-communication.com Linkedin : www.linkedin.com/company/astrolab- communication Twitter : www.twitter.com/astrolabcom Facebook : www.facebook.com/astrolabcommunication ASTROLAB communication SAS 8, rue Myrha – 75018 Paris Tél. +33 (0)1 53 41 41 53 10© ASTROLAB Communication

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