1. SYNERGY
Synergy is combining separate parts to create something
more successful than each individual part.
The strategy of synchronizing and actively imitating
connections between directly related areas of entertainment.
New technologies support this
process, web, dvd, downloading. Media institutions exploit
various platforms to sell various products related to one film
and example of this would be the film, soundtrack and a
video games.

2. AN EXAMPLE OF SYNERGY IN
DISNEY
DVD
CD
Game

3. SYNERGY IN WORKING TITLE
FILMS
DVD
Soundtrack