1. Ashley D’Adamo Hayden Rauch-Gish Derek Jarchke Economic Production of Shoes

2. Consumer Preference Beckett Fans Anything to do with Beckett Style or quality doesn’t matter Athletes Quality matters Cost doesn’t matter Families Low cost Quality doesn’t matter

3. Relationship Between Consumer and Production

4. The Specs Type of Shoe: Athletic Shoe How shoes will be produced: Skilled Labor With Beckett Contract How many shoes will be produced: Over 9,000

5. Self Interest Economy Self interested consumers Buy what they want What doesn’t sell leaves What sells stays Self interested producers Produce what consumers will pay for Cost efficient Inexpensive resources to make inexpensive products Then sell to make a large profit

6. Recourses Producers use recourses to make goods for consumers Recourses are limited while the want of consumers is not Producers need to consider the cost of recourses before they can produce their product