CMT-Updated Storyboard

1. VO: The idea is simple..
Note: Text typed in by vo.

2. VO: If you want a tattoo of a butterfly,
Note: tattoo zooms in

3. VO: you can go to your tattoo artist who will tattoo for
you
Note: girl enters frame in front of a tattoo salon

4. VO: what he/she thinks is a nice butterfly in
their own style.
Note: Tattoo artist makes tattoo

5. VO: Most people end up having that done
Note: Zoom in to show the design

6. VO: and regret the design later.
Note: Zoom out. Sad face

7. VO: We let our group of crowd sourcing tattoo
artists
Note: Artists drop down one after the other

8. VO: compete to give you
Note: Designs pop up

9. VO: the very best design available.
Note: crown falls on one’s head showing that his
design won

10. VO: We have over 22000 artists who work with
us
Note: artists zoom in rotating. Text animation

11. VO: and each contest averages 22 designs.
Note: Designs appear to center randomly

12. VO: This way the customer can zero in on the exact butterfly she was
looking for.
Note: all designs appear in random places. Star zooms in on one center
of butterfly

13. VO: Our demographic is 75% young females 18-30 years
old.
Note: Color fills till the mark. Text animation. Logo
appears in the corner

14. VO: We do not want anything too dark or
extreme..
Note: tattoo slides in. Cross appears

15. VO: It should be light and funny but with a clear
message
Note: a simple tattoo is drawn

16. VO: to not leave the decision up to the artist.
Note: Artist appears

17. VO: Take control of your design
Note: Text animation

18. VO: after all, its forever!
Note: Text scales down. Infinity appears