5 best practices for travel brands on facebook by batteryfast

1. PR Log - Global Press Release Distribution
5 Best Practices for Travel Brands on Facebook by batteryfast
By battery
Dated: May 16, 2011
Here are some best practices for travel and tourism brands onFacebook — borrowed from the big players
in the industry — that will help you attract gadling jetsetters and secure more reservations.
I spend a lot of time browsing travel sites for vacations I'd love to take if I had time (well, and the funds) to
do so. As Facebook Pages become more widespread, many of these hotels and airlines are actively luring
me and other wayfarers to check out their Pages, win free flights and enjoy complimentary perks at trendy
hotels.
Here are some best practices for travel and tourism brands onFacebook — borrowed from the big players
in the industry — that will help you attract gadling jetsetters and secure more reservations.
1. Brag About Your Brand
Facebook offers engaging ways to play up your brand's strengths. Custom landing pages enable brands to
let users know what's new with the company . For example, Delta's landing page is essentially a glorified
press release — it's a visually pleasing panache of Delta news and developments. It lets fans know that
more jets are getting Wi-Fi, more routes will be available, and first class is coming to regional jets — and it
allows users to "like" each piece of news.
2. Host Contests and Giveaways
Everyone loves #winning, so give your fans something to win. Whether it's a free flight, a free night at a
hotel, a discount or free miles on an airline or hotel credit card, contests are a great way to engage your
community. Asking fans to submit things as part of a contest entry — photos, video, feedback — are even
better, as they generate content and weed out the lazy people who might only be there for the prize.
For Kimpton‘s 30th anniversary, it's running a "Write Here, Right Now" contest. Fans can share a memory
of their favorite birthday with Kimpton — via haiku, poem or sonnet and a photo — and the top 30
submissions will win a free night at a Kimpton hotel.
Virgin America‘s Chicago Contest is hosted through a special tab where viewers can upload a video in
which they "put the smackdown on ordinary." The winner wins a flight from Chicago to California on a
competitor airline, and then a free California getaway and a trip back to Chicago on Virgin America's
inaugural flight to the Windy City. Virgin's banking on the hope that one leg on a cramped "other guy"
flight followed by the Virgin experience will convert a few fans.
3. Diversify Your Content
Status updates are great, but you should also provide a mix of content to keep your audience
engaged.Terranea Resort in Rancho Palos Verdes, California, posts videos from the weddings that have
happened on the beachfront property, which shows that the resort is an ideal wedding site and a perfect spot
for a West Coast getaway. The video above was provided by a happy couple, while this one was produced
by Terranea and includes footage of several weddings that have happened there. Try mixing it up with
videos, photos, reviews of the hotel and of restaurants within the hotel (from sites like Yelp), as well as
travel tips and exciting updates from the brand.
4. Offer Booking On Facebook
Consumers want travel planning to be easy — make it that way by letting them book vacations without
having to leave Facebook. Travel brands like W Hotels and Delta Airlines do it, and the booking module is
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2. PR Log - Global Press Release Distribution
usually located on the main landing page. The most effective marketing happens at point-of-sale , so if you
can make a hard sell on a decked out Page, you'll want your consumers to be able to make their reservation
without batting an eye. Embedding a booking widget can make that happen.
5. Have Killer Photography
Whether people are traveling for work or play, it's nice to be around beautiful scenery. Show consumers
what a stay at your hotel would offer — spa rooms, pools, beaches, wildlife, local sights, fancy restaurants
— and use excellent photographers to make it irresistible. Great photography is also effective for airlines,
which can highlight the scenery in various destinations.
Travel deal site Jetsetter always has amazing photography, and it is using those photos to the fullest on its
Facebook Page. It's hard to imagine that giraffe photo not making someone want to go on safari.
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