Crazy Leather a hypothetical company

1. Crazy Leather Pvt. Ltd.

2. Introduction
• The company manufactures pure leather
products such as bags , shoes , wallets but it
owns the specialty in the area of belt.
• The main feature of the company is that it
manufactures all its product manually i.e.
without the use of the machines .

3. Products
• Belts
• Bags
• Shoes
• Wallets

4. Place
• The stores are currently open in the metropolitan
cities of India only. Although we have plans to
expand to the rest of India soon.
• Delhi
• Mumbai
• Chennai
• Kolkata
• Hyderabad
• Bangaluru

5. Price
• Belts Rs (1200-1800 )
• Shoes Rs (2500-4500)
• Bags Rs (3000-5000)
• Wallets Rs (1500-2000)

6. Promotion
• Television Commercial
• Newspaper Advertisement
• Website
• Clearance Sale
www.crazyleather.com

7. Targeting
• The consumers which are targeted are:-
1. Upper Middle Class: They are the working
professionals with annual income of more than
Rs.10,00,000
2. University Students: There are a large number of
private university student who are fashion
conscious.

8. Segmentation
Geographic Segmentation
• The current geographic segmentation for the
company is to concentrate on the
metropolitan cities of the country only

9. Segmentation (contd)
Demographic Segmentation
• The brand has plan to focus on people
between the age group of 20-35 only as they
are more easily convinced with the offered
product

10. CRM
• Customer Relationship Management is the
concept which is developing very quickly in this
aggressive market. We also give our best to
maintain a healthy relationship with our
customers. Some of them are:-
1. 1 year warrantee on all products
2. 24*7 toll free customer care number
3. We also look for feedback from our customers
either by telephonic conversation or through e-
mails

11. Thank You