A Google Search keyword audit, of Philippine Government services.

1. What do Filipinos look for related to “government”?

2. What do Filipinos look for related to “government”?
government jobs
local government code
government id
sss

3. SSS BIR NBI PRC DFA NSO
contribution
form
(ebir, 2551m,
2305)
clearance
(online, form)
exam passport
(birth)
certificate
loan tax application
(online, form)
result appointment online
form number requirements let renewal philippines
number rdo website
locations:
manila, ali mall,
cubao
hotline
Metro Manila
CALABARZON
Central Luzon
Metro Manila
Bicol
CALABARZON
CALABARZON
Metro Manila
CAR
Zamboanga
Peninsula
Bicol
CARAGA
CALABARZON
Metro Manila
Central Luzon
Metro Manila
Central Luzon
CALABARZON

4. government jobs
local government code
government id
sss

5. Currently, the information architecture of online
government services are fragmented.

6. Let’s look at services.

7. SSS

8. There are approximately 246,000 searches for
“SSS” in a month.

10. Let’s look at others.

11. What do we look for when we look for “SSS”?

12. What do we look for when we look for “SSS”?
contribution (table)
loan
form
number

13. login (member)
login (online)
registration
Pag-ibig and Philhealth

14. What can this mean for the design?

18. Do all Philippine areas
search for the same things?

19. 0"
20"
40"
60"
80"
100"
120"
Metro"Manila" Calabarzon" Central"Luzon" Central"Visayas" Cordillera"
Administra<ve"Region"
Davao"Region" Bicol" Region"XII" Northern"Mindanao" Western"Visayas" Zamboanga"Peninsula" CARAGA" Region"I"
SSS" BIR" NBI" PRC" DFA" NSO" LTO"
Typically, Metro Manila, CALABARZON, Central
Luzon search for the agencies most.

20. 0"
20"
40"
60"
80"
100"
120"
Metro"Manila" Calabarzon" Central"Luzon" Central"Visayas" Cordillera"
Administra<ve"Region"
Davao"Region" Bicol" Region"XII" Northern"Mindanao" Western"Visayas" Zamboanga"Peninsula" CARAGA" Region"I"
SSS" BIR" NBI" PRC" DFA" NSO" LTO"
Bicol especially searches for BIR.

21. 0"
20"
40"
60"
80"
100"
120"
Metro"Manila" Calabarzon" Central"Luzon" Central"Visayas" Cordillera"
Administra<ve"Region"
Davao"Region" Bicol" Region"XII" Northern"Mindanao" Western"Visayas" Zamboanga"Peninsula" CARAGA" Region"I"
SSS" BIR" NBI" PRC" DFA" NSO" LTO"
Zamboanga Peninsula, CARAGA and Bicol
especially search for PRC.

22. Zooming in.

23. What are the cities driving these searches?

24. 0"
20"
40"
60"
80"
100"
120"
Mandaluyong"
Mun1nlupa"
Maka1"
Pasig"
Pasay"
Valenzuela"
An1polo"
Taguig"
Quezon"City"
Manila"
Bacoor"
Imus"
Calamba"
Dasmarinas"
Naga"
Davao"
Cebu"City"
Baguio"
Iloilo"City"
Paranaque"
Cagayan"De"Oro"
SSS" BIR" NBI" PRC" DFA" NSO" LTO"
Mandaluyong and Muntinlupa are hotspots for
searching about government agencies.

25. 0"
20"
40"
60"
80"
100"
120"
Mandaluyong"
Mun1nlupa"
Maka1"
Pasig"
Pasay"
Valenzuela"
An1polo"
Taguig"
Quezon"City"
Manila"
Bacoor"
Imus"
Calamba"
Dasmarinas"
Naga"
Davao"
Cebu"City"
Baguio"
Iloilo"City"
Paranaque"
Cagayan"De"Oro"
SSS" BIR" NBI" PRC" DFA" NSO" LTO"
Naga City, Davao City, Cebu City, Baguio City
and Iloilo City drive the PRC searches.

26. 0"
20"
40"
60"
80"
100"
120"
Mandaluyong"
Mun1nlupa"
Maka1"
Pasig"
Pasay"
Valenzuela"
An1polo"
Taguig"
Quezon"City"
Manila"
Bacoor"
Imus"
Calamba"
Dasmarinas"
Naga"
Davao"
Cebu"City"
Baguio"
Iloilo"City"
Paranaque"
Cagayan"De"Oro"
SSS" BIR" NBI" PRC" DFA" NSO" LTO"
Dasmarinas tops searches for NBI, despite not
being part of top searchers for others.

27. What do we search for with the other
government service agencies?

28. What do we look for when we look for “BIR”?
(which has approximately 60,000 searches a month)

29. What do we look for when we look for “BIR”?
form (ebir, 2551m, 2305)
tax
number
rdo
registration

30. form (ebir, 2551m, 2305)
tax
number
rdo
registration
Most diversity of search
topics among services

32. What do we look for when we look for “NBI”?
(which has approximately 40,000 searches a month)

33. What do we look for when we look for “NBI”?
clearance (online, form)
application (online, form)
requirements

35. What do we look for when we look for “DFA”?

36. What do we look for when we look for “DFA”?
passport
appointment
renewal

37. ali mall
cubao
alabang
main
iloilo
branch offices

38. What do we look for when we look for “DFA”?

39. What do we look for when we look for “DFA”?
passport
appointment
renewal